Big Box Home Improvement Chain Scorecard Announced Big Box home improvement chains Home Depot, Lowes and Menards were evaluated and compared by their consumer customers in 29 product categories and against 11 attitudinal criteria by Market Resource Associates, Inc. of Minneapolis, Minnesota. The 122 page report delves into many aspects of the shopping and purchasing experience in the 3 major chains. Respondents in the out-bound telephone study had to shop in at least 2 of the chains in the past 12 months in order to participate and were not paid for their cooperation. - 2006-12-11

A New Look at Customer Acquisition and Retention Silverado Press announces the publication of a new book Addicted Customers: How to Get Them Hooked on Your Company. Author, John I. Todor, Ph.D. discusses the psychological principles that underlie compelling customer experiences and the business strategies to put these principles into action. - 2006-12-08

CarSoup.com Teams with Local CBS Affiliate in Tallahassee and Thomasville Market to Launch TV Internet Portal that Helps Consumers Buy and Sell Cars CarSoup.com is changing the future of automobile sales with their web portal to promote local cars sales. - 2006-12-11 Friend of PRWeb - 5

Mobile Phone Security Market to Reach nearly $5bn by 2011, Driven by Rising Security Threat to Smarter Phones According to a new report by Juniper Research, there has been a steadying rise in security attacks on vulnerable mobile phones. The security risks of identity theft, the growing threat of mobile viruses and malware combined with corporate governance, state legislation and the increasing dependence of users on delivery and storage of critical data to their mobile phones will ensure that mobile security products will be installed on 247mn mobile phones (nearly 8% of total) by 2011. - 2006-12-11 Friend of PRWeb - 3

Book Entitled 'Addicted Customers' Ties Split-Personalities to Loyalty and Trust Silverado Press announces the publication of a new book Addicted Customers: How to Get Them Hooked on Your Company. Author, John I. Todor, Ph.D. discusses the psychological principles that underlie compelling customer experiences and the business strategies to put these principles into action. - 2006-12-11

Color and Design Trends for Home and Fashion in 2007 and 2008 are Tied to Politics, with Environmental Concerns Leading the Way Editor of newly launched monthly trend newsletter cites trend of politics influencing our choices of color and style for home and fashion for 2007 and 2008. - 2006-12-14

Pepsi Selects MMA for Marketing ROI Analysis and Avista by MMA Marketing Management Analytics, Inc. (MMA) today announced that Pepsi-Cola North America has selected Avista by MMA Decision Support Services (Avista DSS) to help maximize the return on its marketing investments. - 2006-12-08

Protecting America's Health & Beauty Products From Bioterrorism While most Americans are more worried about bombs than contaminated shampoo, experts agree the biggest threat to homeland safety looms within the food, medicine, and cosmetic industries. One manufacturer is now calling on the health and beauty industry to invoke tighter security measures against potential acts of bioterrorism before it's too late. - 2006-12-11 Friend of PRWeb - 1

Business Debt Insight Offered By Debt Counsellors' Survey The Debt Counsellors Annual UK Debt Survey 2006 has shed light on the nature and causes of business debt in the UK. - 2006-12-11

Print Pelican Launches New Website to Make a Broader Range of Envelope Printing Services Available to Customers The one stop online printing store now offers customized envelope printing solutions just in time for the holidays. - 2006-12-12

Hot Holiday Gift Ideas - Top Five Tiny Tech Gifts Retrevo's Shopping Research Team has picked a handful of tiny tech gadgets for happy holiday stocking stuffing. The team's picks are the smallest products of their kind in each of the following categories: cellphones, smartphones, home audio, portable audio and portable video. - 2006-12-12 Friend of PRWeb - 14

Strategic Asset Alliance Leads in Insurance Investment Consulting Market Share Results of the 2006 Survey of Insurance Companies' Investment Management Practices show Strategic Asset Alliance leads in insurance investment consulting market share for manager search and evaluation, as well as a variety of other investment consulting services. - 2006-12-13

Study Reveals Experiential Marketing #1 Medium to Generate Word of Mouth Jack Morton Worldwide's 2006 Experiential Marketing Study shows a strong connection between experiential marketing and word of mouth advocacy. - 2006-12-13

BuildDirect Awarded for Exporting Excellence Leading edge building supplies company continues to expand around the world. - 2006-12-13

US Real-time Collaboration-based Learning Market Reaches $2.6 Billion in 2006 New buyers, high margins: Ambient Insight identifies top revenue opportunities for suppliers. - 2006-12-13

Equation Research Investigating Modern Marketing Practices Equation Research is in the midst of its latest research project that will examine the increasing demand for market research and accountability in the marketplace. All advertising, marketing and market research professionals who complete the survey will receive a copy of the comprehensive report based on the "2007 Research Trends Survey." - 2006-12-13

Poll Shows Large-Panel TVs More Popular than Ever This Holiday Season; Prices Cut on Many Models One-fifth of Americans are planning to buy a flat-panel television during this year's holidays or soon after, states a Consumer Reports shopping poll. In recognition of this demand prices have been slashed on many large flat-screen models this season, including a 50-inch Panasonic Plasma Display now available through Visual Apex. Visual Apex is a volume buyer and direct seller of TVs that has led to it becoming a leader in the display technology industry. - 2006-12-12

Scotsman Guide and Boxwood Means Release Results of Joint Research Survey on Small-Balance Commercial Lending Research reports reflect general optimism in growing small-balance commercial mortgage market. - 2006-12-14

Park 'N Fly Network Alleviates Travel Angst - New Survey Finds Travelers Most Concerned About Not Having a Space to Park Their Car Heightened security regulations and traffic delays may increase travel angst this holiday season, but when it comes to parking their cars at the airport, almost three out of four (73 percent) travelers are worried that when they get to the airport that all the spaces will be full and they wont be able to park their car. - 2006-12-14

Engaging The Shopper Culture: BREW|SDC Uncovers Four Key Insights for Retailers --Lifestyle & Behavioral-Based Strategic Design Company Representing Wal-Mart, Frito-Lay And Others, BREW|SDC, Connects 'Insights To Actions' For Retailers-- - 2006-12-19 Friend of PRWeb - 15

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