By focusing on website conversions, Binoculars.com has increased their growth rate 208% over the previous year. Binoculars.com has been the leader in the online sports optics market since 1997, and it has seen several years of 100% growth. The recent growth sends the company into new territory.
Duluth, MN (PRWEB) October 1, 2003 –- With a fresh storefront at binoculars.com that focuses on converting visitors into customers, the company has honed its craft into a service-centered science. Late summer and early fall sales have been fantastic with this new site," says CMO Jonathan Thralow. Since 50% of all binoculars are purchased as gifts, the bar has risen as we prepare for the holidays."
Thralow continues, In the early years we simply tried to drive more visitors to our site. Over the last 18 months we have shifted additional resources to the conversion of our existing traffic. We have always known that treating customers right drives conversion, and the web site is where customer service starts. However, what we persistently miscalculate is how extremely critical the numerous characteristics of the website are."
Binoculars.com shows at least two running versions of the site. Website viewers are randomly given one version of the site, and if they place an order it is considered a vote for that version. The company listens to its customers in order to drive the evolution of the web site. This is done by testing aspects of the site daily, for example, picture placement or layout changes. Obviously we test criteria such as conversion rate and profit, but we also test for cloudy data such as leads of potential customers."
About Binoculars.com – Binoculars.com was started in the picturesque city of Duluth, Minnesota and is a division of Thralow Inc., a company that specializes in niche oriented e-commerce companies. Among the 9 different divisions of Thralow Inc. are Telescopes.com, Peepers.com, Pans.com and Eyewear.com. Duluth is located in northern Minnesota with some of the most beautiful views of Lake Superior and the boreal forest, an ideal headquarters for an emerging optics corporation.
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