PANAGRAFIK visual brand communications & design, today announced that KSB Inc., the parent company of Bellatazza Caffé and Sunriver Coffee Company, has contracted PANAGRAFIK as their appointed agency of record.
BEND, OR (PRWEB) October 23, 2003-- PANAGRAFIK visual brand communications & design, today announced that KSB Inc., the parent company of Bellatazza Caffé and Sunriver Coffee Company, has contracted PANAGRAFIK as their appointed agency of record.
The decision is stated best by the President of KSB Inc. Stewart Fritchman. He had this to say about selecting PANAGRAFIK We searched and interviewed many shops to service our new Bellatazza Caffé account specifically. PANAGRAFIK is the only group that was able to understand where we wanted to go with our product offering and overall brand. We felt that they truly understood the product and the audience we are going after".
PANAGRAFIK was brought in to develop the branding and marketing of the newly launched coffee company Bellatazza, and called on to create a fully integrated media campaign, to invoke an emotional connection with current and future Bellatazza clientele. The goal is to build the customer base while creating brand awareness and name recognition within the quality conscious coffee connoisseur market. Services that will be performed for Bellatazza are extensive. PANAGRAFIK will be responsible for print advertising, radio, television, interactive web components and researching new markets for Bellatazza as a brand to expand into.
Tim Parsons, Art Director of PANAGRAFIK says We are truly excited about this new appointment. Weve been able to help Bellatazza grow from an idea into a successful endeavor. This kind of client not only appreciates what we do for them, but realizes the importance of good branding and design. What more could we ask for? Its been a true pleasure to work with them."
ABOUT BELLATAZZA
Bellatazza Caffé is tucked away in the historic downtown district of Bend, on Wall Street. As soon as you turn the corner and step into the street courtyard of the Bellatazza Caffé storefront, it feels as if youve just traveled from Central Oregon into a setting youd see in Milan Italy. Tables are neatly setup outside for you to do a little people watching and espresso sipping. While you enjoy your beverage of choice you can freely access Bellatazzas high-speed wireless internet connection.
ABOUT PANAGRAFIK
At Panagrafik we consult, communicate, market, develop and create brands for business, working on campaigns and projects of all sizes for clients around the globe from Bend, Oregon to Munich, Germany. We look at things differently, so our clients are looked at differently. Within this process we help them discover their unique position and tell the world who they are.
Panagrafik is led by Tim Parsons an award winning Art Director. His work has been internationally published in multiple design magazines and has contributed to multiple graphic design related books.
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Contact: Tim Parsons, PANAGRAFIK
Phone: 541.382.3594
Mailing Address: P.O. Box 8206, Bend OR 97708
Email: thought@panagrafik.com
Web: http://www.panagrafik.com/
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