This is the launch press release of the BuyTelco Broadband Index. The index measures broadband demand by region and demographic breakdown. It answers questions such as who wants broadband? where are they? and what do they have in common?
MIAMI, FL (PRWEB) December 19, 2003 -- What is the demand for broadband in the affluent areas of the USA versus the poor and rural areas? Where are consumers in the buying process? How does demand breakdown among demographic groups? The BuyTelco Broadband Index (BBI) answers these questions and more with its monthly roundup of connectivity trends for high-speed Internet including DSL, cable, and satellite across the USA. http://www.buytelco.net/bbi.asp
What The Data Reveals:
Studying the data numbers of the index reveals the exact geographic data down to the zip code level revealing that affluent areas have the highest demand for broadband, and that poorer areas such as the inner cities or rural areas show demand well below average. This reinforces the belief that broadband has not worked itself down to the lower income segments of society. This also correlates to their lower use of personal computers, cable television, and other products and services. But new trends can emerge quickly and BuyTelcos Index will uncover shifts in momentum before the street recognizes these trends opening up new opportunities in heavily populated areas,," said Steven McKean, CEO and President of BuyTelco.
Purpose Of The BBI:
The purpose of the BuyTelco Broadband Index (BBI) is to measure current month and historical trends as it relates to broadband demand in the United States on a relative basis to area populations and households. Each month's BBI measures the current months and historical trends of broadband demand, analyzes and screens dozens of behavioral demographic variables down to the granular" level, and offers the latest updated statistics and trends such as:
§ Where are households looking for broadband geographically located?
§ Where are they in the buying process?
§ What are they selecting when both cable and DSL are available?
§ Who wants broadband? What are the demographics?
§ What do these people have in common?
§ Where is the highest and lowest demand by state and city?
Index Methodology:
The data compiled for the BBI is derived from broadband Internet consumer transactions at http://www.buytelco.net. BuyTelco is a leading e-commerce site that specializes in providing comparison shopping information on the high-speed Internet service providers in the US. Since its inception, BuyTelco has executed broadband availability searches for well over 2 million customers. The Telecommunications industry will use the BBI for pinpointing demand, targeting marketing resources and getting a true measure how their products and services stack up against the competition," stated Steven McKean.
Produced in conjunction with TARGUSinfo (www.targusinfo.com), a pioneer in providing real-time consumer intelligence, the BBI incorporates third party databases and proprietary statistical analysis to glean, categorize, and quantify additional behavioral and demographic relationships. BuyTelco, in partnership with TARGUSinfo, is making creative and innovative use of the transactional and demographic data for tracking broadband demand. We are proud to support this effort," said Jeff Verderame, VP Sales Telecom Services.
The Future Of The BBI:
Although the BBI is targeting information on broadband usage, it will be expanded to measure other dimensions of broadband demand. "For example, we will be tracking how lower-priced broadband services stimulate the demand for services in lower-income brackets," explained Steven. The BBI will issue updated statistics and trends on a monthly basis, with the next issue of to be published on January 9, 2004.
About BuyTelco.net:
BuyTelco operates BuyTelco.net, an open marketplace where customers compare and order broadband solutions for their home or small business. It is a Web- and phone-based resource for real time broadband service availability checks, pricing and promotions from multiple providers.
Editors Note: Please source all data to BuyTelco Broadband Index (BBI)
About TARGUSinfo
Since its founding in 1993, TARGUSinfo has pioneered the development of real-time caller intelligence to help companies more productively process customer and prospect transactions. Through patented processes, the company links virtually every household and business telephone number in the US with information including a name, postal address, predictive household buying behavior scores, and risk management and store locator information. A privately held company, TARGUSinfo is headquartered in Vienna, Virginia.
Additional Information:
http://www.buytelco.net/bbi.asp
http://www.leichtmanresearch.com/press/103003release.html
http://www.internetnews.com/stats/article.php/3113411
http://news.com.com/2100-1034_3-5117856.html
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