Web site analytic software collects the data of page and page-object hits" or click-counts when a visitor comes to a web site. Analyzing the data produces a statistical analysis and report of web site traffic." This informaiton is typically reported in historical contexts. SteelTorch and Roicast combined technologies create new product solutions that bring unprecidented flexibility, accuracy and cross platform, cross database measurement and real-time analysis. SteelTorch Trip-Wires, RFM, profiles and similar interfaces can help the business manger know what action to take to improve sales, or customer satisfaction, while the vistor is on the site. SteelTorch and Roicast combination bring new level of service over similar but historical based reporting products.
Nashua, New Hampshire (PR WEB) April 24, 2003 – SteelTorch Software, Inc., a market leader in e-commerce and retail web site measurement announced today the acquisition of Roicast, one of Europes first providers of web content measurement solutions. Based in Gent, Belgium with offices in London, U.K. Roicast brings to SteelTorch, an additional business base and new technology. The acquisition, pending SteelTorch shareholder approval, provides SteelTorch with additional products and technology for immediate introduction to the US market and establishes distribution for SteelTorch technology in Europe and the U.K.
The Roicast technology and business philosophy are consistent with ours. This combination puts SteelTorch in the unique position to provide customers with a complete end-to-end solution capable of measuring virtually any object running on any platform on any web property," said John Cambray, CEO of SteelTorch.
The combined product line will be called Caliper. Caliper consists of a portfolio of ETL techniques; Roicasts unsurpassed JavaScript inserter and encoding module, SteelTorchs native application server extraction capabilities and real-time event log parsing technology. Couple these data capture and loading techniques to the SteelTorch data aggregation engine and database and it gives customers a complete system capable of measuring any content generation and rendering methodology used today. We can measure and track the whole spectrum, from commonplace technologies like HTML and Multi-Media to the extreme such as Flash and Lotus Notes. " he continued.
Joining forces with SteelTorch is an important benefit for both Roicast and SteelTorch stockholders," Said Patrick De Schrijver, Managing Director and CEO of Roicast N.V. The acquisition is a natural blending of complementary technologies and customer base that accelerates both companies business plans; specifically, the penetration plans for Roicast technologies in the North American market and SteelTorchs access to the European and Asia Pacific markets." he added.
With the global e-analytics market estimated by Jupiter and other market analysts, to exceed $1 billion dollars by 2005, SteelTorch is in the right position to experience accelerated growth. Web managers and IT professionals in all markets tell us their needs are increasing for real products and services that truly deliver precise, accurate measurement and powerful insight into their web-site.," said Dan McCafferty, SteelTorchs Vice President of Sales &Marketing.
About SteelTorch
SteelTorch web-analytic software solutions are used to provide high performance measurement of customer visits to commercial and content web sites. This allows e-marketers to optimize their business propositions, transaction mechanics or simply their site design for optimum profit, customer satisfaction and most efficient cost. For more information regarding SteelTorch products and technologies, please visit www.steeltorch.com.
About Roicast
Roicast, an innovative web analytics firm, designed solutions to provide high value enhanced
e-measurement with automated set-up and flexible custom report writer, allows sites to analyze their e-commerce site activity with high precision, accuracy and flexibility. The product offers real-time monitoring of static and dynamic content, multi-media such as Flash (tm) and Lotus Notes (tm) making it strongly suited for total e-commerce performance and efficiency are important.
Trademarks
SteelTorch, Roicast and Caliper are registered trademarks or trademarks of SteelTorch Software Incorporated in the United States and other countries. All other company or product names mentioned herein may be the trademarks of their respective owners.
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