After one year in business, Brandsoup has expanded its team, clients and service offerings to become The Brandsoup Agency, showing that its definitely Got Brand.” Founder Tracy Rummel said, Brandsoup helps its clients create a brand that resonates with their customers, while at the same time, drives revenues and increases shareholder value.”
Houston, Texas (PRWEB) July, 2003 – After one year in business, Brandsoup has expanded its team, clients and service offerings to become The Brandsoup Agency, showing that its definitely Got Brand.” Founder Tracy Rummel said, Brandsoup helps its clients create a brand that resonates with their customers, while at the same time, drives revenues and increases shareholder value.”
Brand building services offered by The Brandsoup Agency include brand strategy development, vision strategy development, channel and consumer promotions, sponsorships, advertising, publicity, communications and marketing program development, sales development programs and competitive analysis.
Brandsoup often works so closely with clients and their business that it is not uncommon for Brandsoup management to go out in the field with their clients sales representatives to ensure an increase in profits. The Brandsoup Agency now offers Web site design, development and hosting so clients can leave the technical stuff to us and concentrate on their brand and business,” Rummel said.
Bruce Grossman, founder of The Sanctuary Salon in Houston, hired Brandsoup to develop his e-commerce Web site for the Life product line, www.bodymindandhair.com
Brandsoup was quick to respond. They listened to my ideas, and were very creative in designing the site, making recommendations for success and were flexible with my needs," Grossman said.
In addition to bodymindandhair.com, clients include Nokia, Audimation Services, Fontana Coffee Roasters, FrogPad, RKI, Sekmart, Twins Christmas Design, Chris Fowler Racing and Two Sixty Press.
Tom Rawson, president of RKI, Inc., a truck and service equipment manufacturing company with two plants in Texas, said, The services Brandsoup has provided RKI have helped our company meet its business objectives and understand the importance of establishing the RKI brand with our current and prospective customers.”
Rummel has established herself throughout Texas with her innovative marketing approach and has more than twelve years of marketing experience. She has served in various marketing and communications roles with Nokia, Siemens, Sprint and Dr Pepper. Rummel said she perceived the idea of Brandsoup from the realization that because there are so many brands in the world, a company or organization has to find the right ingredients” to stand out as the recognized flavor” in the brand soup of the market.
Upcoming projects include the fall release of Got Brand Magazine, which will begin as an on-line publication for the marketing and related communications fields about the importance of creating a brand for organizations, products and services. Interested parties may email Rummel at tracy@brandsoup.com.
Other members of the Brandsoup team include Frank Mendez, creative director, Lisa Regan, public relations, Tim Ward, Web site developer, Kelly Papinchak, account manager and Greg Thibedeaux, also on the creative team.
To learn more, visit www.brandsoup.com or call 713-294-9888.
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