Request Marketing, Inc., has moved to Nashville, TN. The firm consults on user experience, online marketing, web content and information architecture. Laurie Kalmanson, principal, retains ties to her deep, broad network of consultants in New York City.
http://www.requestmarketing.com
Laurie Kalmanson, principal of Request Marketing, has relocated to Nashville, TN.
contact: laurie@requestmarketing.com
917.797.8675
http://www.requestmarketing.com
(PRWEB) August, 2003 -- Request Marketing, Inc., has moved to Nashville, TN. The firm consults on user experience, online marketing, web content and information architecture. Laurie Kalmanson, principal, retains ties to her deep, broad network of consultants in New York City.
Her online experience spans content creation, user experience consulting, project management, information architecture, help copy, business analysis and technical writing for clients ranging from Fortune 500 firms to legal services and financial services clients, hospitals, media companies, and Internet start-ups.
Her work experience includes stints at online marketing pioneer Yoyodyne, Inc., internet agency Xceed, Inc., and Downtown Digital, the ATT internet skunkworks.
Before the Internet, Laurie worked as a newspaper and wire service reporter for 10 years.
She holds an MA in Public Policy Studies from the University of Chicago and a BA in Liberal Arts from SUNY Binghamton.
Here is the Request Marketing manifesto in brief:
Online, everything comes down to whether a visitor to your site wants to stay and keep seeing more, or wants to go. What we do is get them to stay. How? By making your site better. Measurably better.
We start with these five simple questions:
1. How clearly does your web site tell users what you want them to know?
2. What do your visitors think is the single most important thing on each page in your site?
3. Do your online initiatives -- from targeted web pages to permission-based email campaigns -- let users clearly and directly do what you want them to do?
4. How many of your first-time visitors are converting into members and customers, and how many of your customers are becoming repeat visitors?
5. Do you want to make your website better?
The answers to those questions are the first step toward getting people to stay, and making your site better. Our research, recommendations, and documentation for implementation come next.
Laurie's client-facing experience for internets and for intranets includes work for:
American Express
CBS.com
Consolidated Edison
H&R Block
MasterCard
Standard & Poor's
Pitney-Bowes
United Media's Dilbert franchise.
Project work includes:
User experience strategies
Information architecture
Content strategy
Online marketing, including email marketing and search engine timization
Project management
Laurie will also walk the dogs if they are nice.
Here are the five founding beliefs that drive Request Marketing today:
1. It doesn't matter if technology is doing a tango with irrational exuberance, or sitting this dance out.
2. What matters is tying online business models to what people will actually do, and creating the smoothest user experience possible.
3. Build, test, learn, refine. Repeat as required.
4. Email marketing is only as effective as the offer is compelling, the content is relevant, and the user is the right person to hear what you are saying.
5. Getting permission to interact with people online is nice, but you really win big when they start _asking_ you for more, more, more. That's why we call it request marketing.
contact: laurie@requestmarketing.com
917.797.8675
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