Exclusive Modular Design Offers Retailers Another Exceptional Alternative from CWI
MINNEAPOLIS (PRWEB) - August 28, 2003 – Minneapolis-based Creative Woodwork International (CWI), a privately held U.S. company that imports naturally handsome outdoor wood furniture from Vietnam, announces the introduction of its new Lifewood brand and modular Lifeware line. Lifewood embraces two distinctive collections, Lifeware and Veranda, which bring character and style to outdoor living.
With its ingenious modular design, Lifeware, new for 2004, enables consumers to select and connect individual chairs and tables to create more than fifty customized seating and dining configurations. Thus, Lifeware furniture readily adapts to consumers individual outdoor living areas.
For example, Lifeware includes a two-seat bench and a side chair. With Lifewares simple connector kit, the two-seat bench quickly turns into a three-seat or four-seat bench by connecting side chair modules. The back of any seat in a Lifeware bench can also be removed and connected as a table alongside any bench seat. Consumers can easily transform a three-seat bench into a two-seat bench with a shared table in between.
Lifeware was created for CWI by the companys award-winning designer, Buck Campbell. Its imaginative modular design is exclusive for CWI.
CWIs current line, now offered under the Lifewood brand name as the Veranda collection, is European-inspired and features clean lines and simple elegance. Veranda offers more than thirty intriguing styles of benches and armchairs, collapsible seating, loungers and deck chairs, café and dining tables, and dining sets. The Palomar Double Bench and the Magnolia Folding Bench continue to be among the most popular items in the Veranda line.
Lifewood is versatile and enduring,” says Bernadette Carroll, president, Creative Woodwork International (CWI). Skillfully crafted from sustainably harvested hardwoods that are more durable and affordable than teak, Veranda and Lifeware give retailers two distinct, captivating collections to fulfill consumer demand for gracious wood furniture that enhances the outdoor living experience.”
CWI will present its new Lifewood brand and the Lifeware and Veranda collections at the International Casual Furniture & Accessories Market in Chicago, September 10-13, at the Chicago Merchandise Mart, Showroom 8E-428.
About Creative Woodwork International (CWI)
Headquartered in Minneapolis, Minn., Creative Woodwork International (CWI) is a privately held U.S. company that imports beautiful and enduring outdoor wood furniture from Vietnam. Our manufacturer is certified the by the Forest Stewardship Council for forest management and chain-of-custody and skillfully crafts our Lifewood furniture with naturally handsome, sustainably harvested hardwoods. Lifewood, including the Veranda and Lifeware collections, provides a superior alternative to meet consumers growing demand for distinctive, durable and affordable wood furniture that brings comfort and style to outdoor living areas. More information on CWI, including Lifewood product catalogs and photos, is available at www.creative-woodwork.net.
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Note to Editors: Editorial appointments with CWI at the International Casual Furniture & Accessories Market, Showroom 8E-428, are available upon request. Kindly contact David Aquilina at davidaquilina@msn.com for assistance in scheduling an appointment.
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