Janet R. JR" Goforth, an accomplished sales and marketing veteran, has joined John M. Floyd & Associates, Inc. of Houston as Executive Vice President-Marketing & Advertising for the fast-growing, profitability-consulting firm
HOUSTON (PRWEB) Sept. 8, 2003 – Janet R. JR" Goforth, an accomplished sales and marketing veteran, has joined John M. Floyd & Associates, Inc. of Houston as Executive Vice President-Marketing & Advertising for the fast-growing, profitability-consulting firm. JMFA is a leading provider of noninterest income products to financial institutions.
Goforth, head of Goforth Enterprises of Houston for 12 years, has 25 years experience in generating successful marketing initiatives for brand name companies and premier organizations. She has been vice president of prestigious marcom firms, head of marketing at global B2B corporations, and an accomplished independent consultant.
She succeeds Howard London, a Houston business consultant, who had been specifically engaged for an eight-month period to implement major sales-marketing-PR-media relations initiatives at JMFA, www.jmfa.com. In that period, the firm has been named a preferred business partner" by seven state credit union leagues and one state banking association.
The opportunities for additional clients and new products have multiplied rapidly in the current economic environment for financial institutions," observed John M. Floyd, Founder and CEO of the 30-year-old Baytown, TX company. JR Goforth is well-equipped to build on the excellent foundation Howards team successfully established and to accelerate the dramatic sales results we have achieved in recent months."
I believe we have a superb match between her individual skills and our organizational needs and at critical juncture in our companys aggressive expansion," Floyd emphasized. Ms. Goforths financial marketing experience includes services to more than 10 different institutions of varying sizes and types -- business, trust, retail, corporate, branch, etc."
The St. Louis, MO native graduated cum laude from the University of Houston with a degree in communications. She is a member of the National Investor Relations Institute, the IT Services Marketing Assn., and the American Advertising Federation. She is a former president of the Houston Advertising Federation.
This is my opportunity to work with one of the icons of consulting to the financial community, with a growing ambitious organization, and to be a member of a first class team known for both its professional services to and high integrity in the industry," Goforth said.
"I will be able to apply my marketing background -- from both financial institution and consultant perspectives -- to ensuring that the industry fully perceives the extraordinary value proposition Floyd & Associates offers," she said It is not just about increasing visibility and building sales leads and appointments, but just as importantly, about client service and corporate credibility."
Previous experience includes VP-marketing at Comsys, a B2B firm, where she was responsible for new product development and sales training in 35 branches. She also was Global Marketing Director for DACG, an educational and support services firm assisting with complex technological changes at diverse companies.
Goforth spent many years in the advertising agency business where she worked with notable companies such as Stop and Go Markets, Conoco and Coldwell Banker. She was Advertising Director for Houston Home & Garden, considered the nations most successful local publishing venture.
About JMFA
Since 1973, JMFA has installed profit improvement programs in 1,500-plus financial institutions, adding more than $5 billion in increased pre-tax earnings for its clients. The company also has successfully implemented variations of its overdraft privilege program in more than 400 banks, thrifts and credit unions.
The company provides consulting, software and training in the areas of non-interest fee income, lending and call center programs, expense control, operational effectiveness, profit planning and salary administration. High profile products include its Loan Optimizer and the JMFA OVERDRAFT PRIVILEGESM program. The latter is a highly popular, non-discriminatory, automated service that helps accountholders and members avoid added costs and embarrassment from bounced checks or share drafts while significantly improving NSF and noninterest fee income for financial institutions.
EDITORS: A digital image of JR Goforth is accessible at this URL: http://www.jmfa.com/goforth.jpg
FOR MORE INFORMATION OR INTERVIEWS:
JR Goforth, EVP-Marketing & Advertising, John M. Floyd & Associates, Houston, 713-330-0900
Web site, www.jmfa.com; e-mail, JR.Goforth@jmfa.com
Preston F. Kirk, APR, Sr. Consultant, Kirk Public Relations, Austin TX, 830-693-4447; kirk@281.com
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