Article identifies the bottom line information and motivational factors that go into a news release that results in successful media publicity. Provides qucik guidance on the key emotional triggers that must be placed in a news release to get media attention.
(PRWEB) January 27 2004--Getting publicity is one of the most important ways to jump start your marketing and promotion.
But how do you write a Trash Proof News Release" that gets media attention on the first try?
Paul Krupin author of the book Trash Proof News Releases" says, …You need to create a spark. You need to light a fire that burns brightly all by itself. You need to get the media opportunity to provide information about yourself that results in oral, written or visual spontaneous combustion.
And he has a simple formula for getting publicity success.
DPAA + H
Publicists feed editors and producers news for publication and all news coverage is basically designed to cater to what the American Public wants – invigorating information and entertainment. This formula makes sure you give them what they want and need.
DPAA + H.
Krupin says, these are the bottom line motivational factors. It's a common thread to PR success and media attention. This is what it means:
D = Dramatic
P = Personal
AA = Achievement in the face of Adversity
+ H = and a little humor.
You must tell them a story where your book, product or service leads people through a story of dramatic personal achievement in the face of adversity, plus a little humor.
You must do this in 30 seconds on a one-page news release in 400 words or less.
If you look at today's paper, or watch tonight's news, you'll begin to see these elements in nearly every media event or feature everywhere you look. Nearly every article has it.
Once you see it you will look at the world with new eyes and wonder. Your life can change.
Decide that if you are doing publicity you are going to consciously design the highest possible potential for spontaneous combustion into your media presentation.
Make sure the elements needed to create the spark are present.
Don't be dry and humdrum. Don't sell features. Don't create advertisements. The media will not give you free advertising. They want to give their audience education, entertainment, thrills, chills, and excitement. They will run with the provocative so you must be creative.
If you give the media DPAA + H, you can succeed, because first this is what they want and you've made it easy for them to run with it.
Paul J. Krupin, operates IMEDIAFAX -- The Internet to Media Fax Service, a service that specializes in writing news releases and transmitting them to the right media via fax and email. In his highly regarded book Trash Proof News Releases", he develops and presents sure-fire proven strategies for getting publicity. He covers the entire gamut of the how, why, when and where of news release construction, delivery and follow-up in today's fast evolving media environment.
Krupin has developed unparalleled expertise and tactics in his fee-for-service news release distribution business, and much of his advice is drawn from either a direct analysis of this powerful resource--or survey responses from media journalists. When Krupin tells you the media like a certain angle or format, he knows--because he went out and asked them. He tantalizes you with real life PR success stories and proven tactics based on the experience he has acquired sending out millions of news releases, on behalf of several thousand authors and hundreds of publishing companies over the past few years.
He has worked with numerous best selling authors on everything from Chicken Soup to best selling authors, publishers, and celebrities, publicizing everything from museum openings to film tours to rock concerts to Net events to electronic newsletters. Krupins work is highly regarded in the independent publishing industry for his expertise and book publicity achievements. He speaks and trains people in workshops and presentations all over the nation. He has been featured in hundreds of magazine articles and on CNN, ABC, CBS, and NBC for his many projects and creative initiatives.
If you are on the Internet and have e-mail, you can download his book "Trash Proof News Releases" for free as an ebook (in a pdf file format) at www.Imediafax.com, or call 509-545-2707. Email Paul@imediafax.com
###
|
