Presidential Campaign Analyzed By A Renowned Business Consultant
Chicago, IL (PRWEB) October 1, 2004 -- Revenue Storm Analyzes Presidential Campaign as Sales Strategy
LaVon Koerner, President of Revenue Storm and internationally recognized subject matter expert in diagnosing and transforming sales, has created a unique yet uncannily accurate analysis of the Democratic and Republican Presidential Campaigns.
In his latest Business Rainmakers Club newsletter, Koerner likens the Kerry and Bush campaign approaches to business strategies. Koerner dissects and evaluates the components of each camp. In his scenario, the candidates play the role of a salesperson with their platforms as the sales solution and the votes at stake equating to sales.
The newsletter boldly compares each convention to widely recognized sales methodology and predicts the outcome of the Presidential Debates based on the candidates ability to create demand and controlling emotions.
Revenue Storm research has found that most, if not all, buying (voting) decisions begin in the emotions not the intellect" states LaVon Koerner. The research shows that the three primary emotions that affect sales (voting) are Excite, Disturb and Assure.
Rather than focusing on the entire spectrum of emotional states of a customer (voter)" said LaVon, it is entirely possible to focus on and manage these three primary emotions to get a desired result." The candidate who gets this right will win the debate and eventually the election." he continued. Who ever was the most skilled at hitting the three buttons, barring some unforeseen event, will most likely be the next President of the United States of America", Koerner concludes.
For a copy of the newsletter, contact Revenue Storm at their Chicago headquarters, 847 592 7110.
LaVon Koerner has spent the last 20 years consulting in the highly specialized field of Sales and Marketing Effectiveness. He is internationally recognized as a leading subject matter expert in diagnosing and transforming sales and marketing organizations. He has been privileged to contribute and assist many of todays Fortune 500 companies.
In high demand as a speaker, LaVons passionate and entertaining style endears him to his audiences. His speaking engagements include regional and national conferences and international events, such as the International Conference of Organizational Development where he spoke alongside former President George Bush.
LaVons insight from having worked with many global market leaders uniquely positions him at the forefront of Thought Leadership in formulating the design and installation of sales and marketing.
His company, Revenue Storm, offers a complete, integrated process from suspect to sale – for acquiring immediate, profitable and sustainable revenue gains.
For more information, view the website at www.revenuestorm.com
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