As markets develop and evolve over time, its often difficult to chart the course because so much is unknown. Speech recognition technologys share of the in-bound call pie is ever increasing and the industrys appreciation for the impact of the Voice Brand" is growing in leaps and bounds. Now, there is a road map for implementing voice branding initiatives in Fortune 1000 companies. Its the book Voice Branding in America written by GM Voices CEO Marcus Graham. As a twenty year veteran in creating voice brands for corporate America across a wide range of technologies, hes uniquely qualified to write the book. The book visits the history of branding, the evolution of voice technology, customer self-service and digital convergence. More importantly, its not the typical business book because its easy and actually fun to read.
Atlanta, GA (PRWEB) October 3, 2004 -- GM Voices, Inc. today announced publication of Voice Branding in America written by CEO Marcus Graham. The book focuses on how the prerecorded voices heard on automated voice systems such as automated attendants, interactive voice response(IVR) and messages on-hold systems must be consistent with the companys overall brand.
Companies spend millions on advertising, public relations and brand building activities to make the phone ring," explains Graham. But when the prospect calls, theyre greeted by automated voice systems with prerecorded voices that share little with the brand theyve worked so hard to create in the consumers mind."
As more and more companies embrace speech recognition technology with its automated customer self-service capabilities, the voice or persona" that guides the caller to their desired information or transaction is becoming very important. This technology shifts the power to the consumer because they can now easily buy from any provider because theyve all got the same technology. Today, the brand is the most important sales representative at the company. The Voice Brand answers the call when its time to buy!
Hundreds of hours of research have gone into Voice Branding in America. From secret shopper calls to the works of other branding experts, every available resource is being explored to present the reader with relevant and valuable information regarding branding and the roles played by automated voice technology.
An outgrowth of the book is the Top 100 Voice Brands" which presents 100s of Voice Brands via the web site. Visitors to the site are able to listen to voice brands from around the country as well as nominate companies to be included in the next installment of recorded calls. A panel of experts will be judging them to identify the countrys Top 100 Voice Brands to be published in late October.
Voice Branding in America showcases the evolution of voice branding through the decades of technological advancements. Grahams focus from the beginning has been to create a natural and consistent sound at every customer touchpoint. Only recently has the concept of voice branding been picked up on the marketing executives radar. Supporting the corporate image through voice is now a major consideration for marketing directors and C-Level executives. Grahams book walks the reader through the voice branding process from conception to completion in a series of entertaining vignettes. It provides a step-by-step road map to implement a Voice Branding Initiative at a Fortune 1000 company including how to create a detailed RFP.
The first edition of the book was released at SpeechTEK 2004 Conference & EXPO, September 14th in New York. As the speech technology industrys premier show, this seemed the ideal setting for introducing the book to customers and partners. It is now available to the general public at www.top100voicebrands.com.
About GM Voices
GM Voices, Inc. Founded in 1985 by CEO Marcus Graham, GM Voices specializes in producing audio treatments for a variety of applications including telecommunications, speech recognition, multimedia and Internet web pages. With dozens of voice actors working remotely from studios around the world via ISDN lines and world-class voice over recording facilities in northern Atlanta studios, the company produces thousands of pre-recorded voice segments weekly.
Company Information:
GM Voices, Inc.
2001 Westside Parkway
Suite 290
Alpharetta, GA 30004
www.gmvoices.com
For additional information and author interviews, contact:
Valerie Hayden
GM Voices, Inc.
770.752.4500
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