71% of marketers reported time as a key concern in managing a business blog for their company or organization according to results from a recent WordBiz survey. 45% were unsure what to write about, 18% questioned if the content needs to be edited or pre approved and 15% wondered who would be responsible for the content. Yet, when asked if they have considered starting a business blog, more than 80% responded yes.
Washington, DC (PRWEB) October 18, 2004 -- 71% of marketers reported time as a key concern in managing a business blog for their company or organization according to results from a recent WordBiz survey. 45% were unsure what to write about, 18% questioned if the content needs to be edited or pre approved and 15% wondered who would be responsible for the content. Yet, when asked if they have considered starting a business blog, more than 80% responded yes.
A developing trend in online content management, blogs or Weblogs are gaining attention and momentum. Blogs enable those responsible for a Web site to easily publish up-to-the minute information through a Web interface and then be viewed on a Web page or on the subscribers desktop via newsreading (i.e. RSS) software. Blogs are easier and quicker to publish than an e-newsletter and can be equally effective in building a relationship with customers.
In an effort to educate marketing professionals and business owners about the usefulness of blogging as a business tool, Debbie Weil, Publisher of award-winning WordBiz Report, is offering an audio conference, BlogWrite," on how to minimize the time it takes to write and maintain a business blog. Presenting the live teleseminar with her is Don K. Crowther, a former Fortune 500 brand manager and currently an Internet marketing and publicity consultant. The 75-minute live audio event (dial in by phone from your desk) is October 20, 2004 from 1:00 – 2:15 PM EST. For more information and to register or to purchase the Audio CD and enhanced PDF transcript of this event, visit http://www.wordbizstore.com/blogwrite.html.
Published weekly for both corporate marketing executives and small business owners, WordBiz Report (www.wordbiz.com) offers practical tips and case studies on how to leverage online communications to achieve business objectives, whether its increased sales or membership. Publisher Debbie Weil is a former reporter and editor. WordBiz has won 2 Gold Awards from The Newsletter on Newsletters and is read by subscribers in over 80 countries. Subscribe free at www.wordbiz.com/signup.html and download immediately her $10 mini Guide to Killer Online Copywriting." Reach Debbie at dweil@wordbiz.com or (202) 364-5705.
Contact: Debbie Weil
(202) 364-5705
dweil@wordbiz.com
WordBiz.com, Inc.
3601 Newark Street, NW
Washington, D.C. 20016
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