Persuasive Games, a leader in serious games for public policy, education, and marketing, announces the release of a groundbreaking public policy game and polling tool
Atlanta, GA (PRWEB) October 27, 2004 -– Persuasive Games, a leading developer of electronic games for public policy, education, and marketing, announces the release of a unique online public policy game positioned to help players decide what issues are important to them in light of the upcoming elections. The Activism Game can be played by anyone with Internet access at http://www.activismgame.com.
Sponsored by the Democratic Congressional Campaign Committee, and independently published by Persuasive Games of Atlanta, GA, the game challenges players to balance important public policy issues by allocating Activists" to the issues and policies that matter the most. According to Dr. Ian Bogost, Partner and Game Designer at Persuasive Games, Everyone has an opinion on public policy issues, but we don't experience those positions as the trade-offs that they usually are. Activism forces players to engage key issues all at once, as a system of interrelated causes and effects."
Activism challenges players to balance public policy issues with limited resources. As we approach the national election, we hope this game will stimulate additional online and offline discussions about what issues are important to todays electorate" stated Gerard LaFond, Partner at Persuasive Games.
In addition to generating interest in actively participating in the democratic process, we believe the game play data will give us unique insight as to what issues and policies are most important to our players. Dr. Bogost commented, "Activism is an experiment in game-based public policy polling. The game makes you play your positions, rather than just voice them in a vacuum. Then it lets you play other positions based on demographic criteria, so you can experience the public policy ideals of people around the country and the world."
For more information about Persuasive Games or to learn more about our games and research, please log onto our blog at www.watercoolergames.org or our web site at www.persuasivegames.com
About Persuasive Games – (www.persuasivegames.com) With over 30 years of combined success in marketing, advertising, game research, and design, Persuasive Games is the natural choice of leading advocacy groups and lifestyle brands who want to communicate effectively through electronic gaming. Our games influence players to take action through gameplay. Games communicate differently than other media; they not only deliver messages, but also simulate experiences. While often thought to be just a leisure activity, games have also become rhetorical tools. Current clients include:The Illinois State GOP, Best Buy, Gov. Howard Dean MD, The Democratic National Convention Committee, Telecom Partners, Nextscale, and many others. Think games are just for fun? Think again.
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