Search engines index an impressive number of pages with the admitted objective of giving pertinent results to their users. Is this a guaranty that you are dealing with honest and experienced merchants ? The answer is NO.
(PRWEB) November 15, 2004 -- The web has become a gigantic library without apparent structure, a kind of planetary FFA (Free For All). As online business develops, a demand is sticking up for a more efficient structure. Buyers are looking for:
· reputed stores with an adequate guaranty policy
· a quality/price ratio superior to the store around the corner
· a presentation of who the merchants are and what they offer
· the merchants full identification: name, address, telephone, e-mail
· a clearly defined security and privacy policy
· secured transactions.
Shopping Malls have more or less attempted to classify businesses by themes but one important ingredient is missing - the evaluation of the listed businesses. An ongoing experiment on the site http://www.GSH-Online.com/ tries to demonstrate that :
· transparency of merchants information is key to online business success
· the design may be innovative without adding too much weight in transmitting the pages to users while offering a pleasant browsing experience
· a judicious combination of texts and banners adds to the online shopping experience.
Since its official launching one month ago, membership on the site has been quite essentially feminine (92 %). As women are responsible for approximately 80 % of purchases, the merchants sales volume during the Holiday Season will show if, yes or no, this formula draws the way to a novel approach of online business. It is up to you to transmit this challenge to your readers.
Paul E. Berteau
CEO
Berteau Design & Technologies Inc.
http://www.GSH-Online.com/
About the Author :
GSH-Online.com is a domain name of Berteau Design & Technologies Inc., a Canadian company founded in 1996 and specialized in the development of technologic applications. Paul is involved in information technologies since 1974.
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