Sometimes it takes more than submitting web sites to search engines, optimizing web pages and paying for keywords and top positions in Search Engines and Directories. For a web site to be successful, it must perform usability magic.
Philadelphia, PA (PRWEB) November 17, 2004 -- For Kim Krause, well known for her web sites, Cre8pc.com and UsabilityEffect.com, and as Founder of Cre8asiteForums.com, the usability angle was a logical partner to search engine marketing efforts, for what she calls the usability effect.”
What is that?
For Kim, It's the ‘information scent behind a link label that has you so curious you can't resist clicking to see where the page goes. Or, the way an image shows a vital close-up, helping customers see the quality of the product, so they feel confident buying it online.
It's that cosmic connection with your web site visitor, or prospective customer, that makes all the time and expense you put into your creation finally pay off. It's making those pay per click costs convert to sales leads. It's when you put the needs of your web site visitor first.”
She made her point by designing a usability course for a search engine college.
According to Kim, Getting high rank is half the battle. Keeping the visitor on the page once they find it is the other half. This is where we see abandonment issues that result in low sales and poor traffic statistics. Search engines arent a ‘rank well and they will come pill. Its amazing how many web sites scare off their visitors as soon as they arrive.”
Kalena Jordan, Chief Executive Officer of Web Rank Search Engine Optimization, (www.webrank.biz/), sees the benefits of usability. When she launched the Search Engine College (www.searchenginecollege.com) earlier this year, she invited Kim Krause to teach a web site usability course. The result is a self-study course, both affordable and handy for anyone with a web site.
Six chapters include:
· What is Usability?
· Web Site Requirements Gathering
· Information Architecture and Navigation
· User Interface - User Centered Standard Elements
· Credibility and Authenticity
· User Friendly Forms
The self-study course can be taken as time permits. Quizzes and a final exam are included. A passing grade qualifies the student for Certification.
Im pleased that people are interested in learning how to improve their web sites. The course is fun to take and loaded with information and resources for continuous use, long after the course is finished. Best of all, its an affordable investment that may even pack more punch than the money spent on advertising, insists Kim. But dont tell SEOs I said that!”
For additional information:
The Search Engine College:
http://www.searchenginecollege.com
Contact Information:
Kimberly Kopp Krause
Owner, UsabilityEffect.com
Web: www.usabilityeffect.com
Owner, Cre8pc.com
Web: www.cre8pc.com
Founder: Cre8asiteForums.com
Web: www.cre8asiteforums.com
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