Unwired Appeal and Insite Media Group launched TextnWatch2Win100K last week when the NY Knicks took on the LA Clippers Friday night. The ongoing promotion allows fans to participate in Knicks related game polls during the season and also have a chance at a $100,000 half-court shot. The promotion is jointly sponsored by Verizon Wireless and Audiovox.
Boston MA (PRWEB) November 24, 2004 -- Unwired Appeal and Insite Media Group launched TextnWatch2Win100K last week when the NY Knicks took on the LA Clippers Friday night. The ongoing promotion allows fans to participate in Knicks related game polls during the season and also have a chance at a $100,000 half-court shot. The promotion is jointly sponsored by Verizon Wireless and Audiovox.
It is a natural follow-on to the ‘Text the NY Mets promotion we ran for Insite Media during the baseball season,” offered Keary Griffin, director of technology at Unwired Appeal. The Knicks promotion also lets us expand our service offering by incorporating IVR and web-based methods of entry in addition to text-messaging.”
During the first quarter of select Knicks games, fans are broadcast questions via television ads, radio spots, and SMS. After registering, participants can instantly reply to questions using text-messaging from their cell phones. Results are tracked during the game and broadcast live during the fourth quarter.
Its another great example of the power and simplicity of text-messaging for creating an interactive promotional event,” continued Griffin. ”Anyone in the broadcast audience with a cell phone is able to participate whether they are watching the game from the stands, viewing on television at home, or listening to the radio on the road.”
The promotion runs from November through December. Each poll response is also automatically entered in a drawing for a chance at the $100,000 grand prize. One lucky contestant will be picked at random and be given a chance to try and sink a basket from half-court during Knicks vs Trail Blazers game on January 9th, 2004. For detailed information on the promotion and contest rules, please visit textnwatch.msgnetwork.com.
About Unwired Appeal
Unwired Appeal is a leading provider of interactive SMS/MMS technology for sporting events across the USA. Additional products and services include Unwired Events Online, Adaptive Content Server, ZaptoPhone, ToneGuys, and WapBill. For more information, visit www.unwiredappeal.com.
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