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The Future Of Art: UK Artist Creates World's First Series of Online Art Installations

Contemporary art moves into the digital age with Stephen Rumney's innovative series of artworks that have their own unique web addresses.

(PRWEB) November 24, 2004 -- The New Age of Modern Art: In the new modern world driven by digital technology and global communication the internet provides the world with a gallery open 24 hours a day. Rumney's Domain Art series transcends the traditional contemporary art gallery environment. By developing each artwork into website with it's own unique web address, Rumney fuses his art into the heart of global culture. Each piece can be instantly accessed by typing in the name of the artwork into the web browser from anywhere in the world.

Eg:
www.ma
Link= http://www.ma ... but you can just type in: www.ma ... try it!
www.Art.TM
www.Un-Titled.com
www.The-Kiss.com
www.Is-It-Art.com
www.TheFutureOfArt.com
www.RecliningFigure.com
www.CharlesSaatchi.com
www.BadHairDecade.com
www.OrangeCanvas.com

A New Domain:
'Domain Art' follows on from Rumney's Consumer Realism series and develops the theme of a world culture that is driven by market forces and commercialism in which art itself becomes a brand and commodity. Rumney's work captures the spirit of the consumer generation. He creates innovate works that push the boundaries of contemporary art and challenge the viewer to look at the rapidly changing values and dynamics of modern culture.

The Aquisition:
The buyer of each work in the Domain Art series becomes the legal owner of the web address and the global real estate that makes up the title and image of the art piece. As well as existing as a digital online installation each artwork has an accompanying art gallery installation which comprises of a digital image that is scaled to fit the buyer's exhibiting space. The final gallery piece is developed in consultation with the artist. The artist's visualisation of how the art gallery installation can be exhibited is found by viewing the 'detail' photos, accompanying each artwork.

All artworks in the series are available for sale through: www.BuyModernArt.com

Contact: please visit: www.BuyModernArt.com

In Rumney's Own Words:
TheFutureOfArt.com
"In a world that is now driven by consumer demand and the global marketing strategies that respond to that demand, the Domain Art series reflects the underlying dynamics of the modern world and the unstoppable trend towards commercial globalisation."

Art Globalisation
"From the cult of celebrity to the branding of fictitious characters we are bombarded with images and products that vie for our attention. Everything is branded and packaged to encourage us to consume. Everything that is made or done, whether it be creative or commercial, becomes a brandable product and in this age human creative energy has become a slave to the companies fighting for their share of the global market. As an artist working to reflect the culture I live in, Domain Art is the perfect medium to capture the spirit of the modern world. Domain Art is TheFutureOfArt.com."

Further reading:
Stephen Rumney: www.BuyModernArt.com/info.php?section_id=1&topic_id=6&no_buttons=1

Exhibition Info: www.BuyModernArt.com/info.php?section_id=4&topic_id=19#53

Stephen Rumney is represented by the online gallery www.BuyModernArt.com which specialises in showcasing the fresh new wave of contemporary art.

###


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Stephen Rumney
BuyModernArt.com
02088520768
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RecliningFigure.com ©Stephen Rumney 2004
This 1970's dental chair is part of Rumney's groundbreaking Consumer Realism series, where found objects are taken out of context of the real world and placed in the suspended white space of the gallery. This piece is inspired by the sculptor Henry Moore, whose abstract figurative work deconstructs the human form into elegant amorphous shapes. The artwork exists as a gallery piece and as part of Rumney's Domain Art web installation series at ReclingFigure.com
Uploaded: Nov 22, 2004
File Name: reclingFigure.com_lowres.jpg

BadHairDecade.com (For Print: High Res) ©Stephen Rumney 2004
ARTIST QUOTE: "This artwork is a homage to the decade we'd all rather forget... the 1970's. During this era hairdressers and fashion stylists set the universal standard for kitsch and bad taste. The mood of the time was no better encapsulated than in the photos used on pop records. The photos used in this artwork are taken from 1970's record covers. Hours, if not seconds, were spent by stylists preparing these unwitting souls for their record cover photoshoots. Some were performing cruel experiments with their electric tongs and curlers while others were just following the orders of salon managers, subjecting the stars to barbaric attacks with combs, scissors and hairspray. Flick backs and large waves were specialites of the hair stylists who we now believe were part of a large international conspiracy. There has been much debate that hairdressers, along with the a secret group of highly trained fashion designers were working together to undermine the integrity of western culture by covertly transforming westerners into the laughing stock of the planet. This artwork records the hairstyle attrocities commited between 1970 and 1979... less we ever forget." 'BadHairDecade.com' is part of Stephen Rumney's 'Domain Art' series.
Uploaded: Nov 22, 2004
File Name: BadHairDecade.com_highres.jpg

OrangeCanvas.com ((For Print: High Res) ©Stephen Rumney 2004
'OrangeCanvas.com' is part of Stephen Rumney's 'Domain Art' series. The artwork exists both as real canvas in a gallery and a virtual digital installation on the web.
Uploaded: Nov 22, 2004
File Name: OrangeCanvas.com_highres.jpg

Is-It-Art.com (For Print: High Res) ©Stephen Rumney 2004
Is-It-Art.com, confronts the viewer with the question that has been raised in response to the avant guarde art movements of the 20th Century. As far back as 1917 when Duchamp, under the pseudonym Richard Mutt, submitted 'Fountain' (a men's urinal signed R.Mutt) to a New York exhibition selection comittee, art critics and the viewing public have raised this question time and time again. In Rumney's work, Is-It-Art.com, the debate materialises into an online art installation. This is the 4th piece in Rumney's cutting edge Art Globalisation series where web addresses become integrated into his work to create globally accessible works of art.
Uploaded: Nov 22, 2004
File Name: Is-It-Art.com_highres.jpg

TheFutureOfArt.com (For Web: Low Res) ©Stephen Rumney 2004
The FutureOfArt.com artwork in a gallery environment, here visualised in the atrium of Tate Modern
Uploaded: Nov 22, 2004
File Name: the_future_of_art_lowres2.jpg

www.MA – Modern Art (For Print: High Res) ©Stephen Rumney 2004
www.MA – The central piece in Stephen Rumney’s Domain Art series and the first piece of Modern Art that transcends the gallery to become a globally accessible art installation.
Uploaded: Nov 22, 2004
File Name: www.MA_high_res.jpg

TheFutureOfArt.com (For Print: High Res) ©Stephen Rumney 2004
The artist's visualisation of the FutureOfArt.com installation. TheFutureOfArt.com is the third work in Stephen Rumney's Domain Art series where the artwork extends beyond the boundary of the gallery and becomes globally accessible on the internet. TheFutureOfArt.com predicts a future of art in which artworks and artists are global brands. The simplicity of the colours and squares can be seen as the building blocks for digital images. These building blocks are based on the pixels of a supersized digital image, the pixel being the digital unit by which all art can be seen on the world wide web. Rumney takes the pixel and blows it up to create monumental colour blocks that feature the bright palette characteristic of his work. here the artwork is seen visualised in the urban landscape.
Uploaded: Nov 22, 2004
File Name: the_future_of_art_highres.jpg

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