How would you like to advertise your business for free? You can! Thats right. You can build a name for your business, your book, or yourself by attracting media exposure through carefully crafted promotional materials.
Hilton Head Island, SC (PRWEB) December 8, 2004 -- How would you like to advertise your business for free? You can! Thats right. You can build a name for your business, your book, or yourself by attracting media exposure through carefully crafted promotional materials. But not any promotional piece will do. The media only respond to press releases and other promotional pieces that are written in an engaging way.
The fact is that ninety-five percent of all promotional pieces end up in the trash. So your goal is to make your press materials part of that 5% that gets read and acted upon. To do this and increase media exposure for your business, book, or product, you need the writing know-how that gets you noticed.
In her book, "Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books" (Ground Rules Press, $19.95, ISBN 0-9744966-1-8), former media professional and Master Writing Coach Dawn Josephson reveals the secrets to creating effective promotional pieces. A press release can be like free advertising when it is well-written, polished, and aimed at gaining media attention," says Josephson.
However, one of the Ground Rules she identifies is not to make your press release sound like sales pitch. Any press release thats a blatant advertisement will get thrown out with the 95% that never get read.
Josephson advises, You must write your press release so it offers some new and useful information in a way that sells your business or product without being an ad. Give some statistics, reveal some facts, or offer some knowledge. Make yourself and your release an information source. Thats how your press release makes it to the top 5%."
When you write an engaging press release and other promotional materials, you will be able to take advantage of the added media exposure and watch your business grow and your sales soar.
Dawn Josephson is a professional speaker, internationally acclaimed author, and the Master Writing Coach. She empowers leaders to master the printed word for enhanced credibility, positioning, and profits.
Josephson will share other valuable promotional writing strategies during a free teleseminar on January 11, 2005. Shell cover such topics as how to increase exposure by organizing your information in a professional and media friendly format; how to make your promotional pieces newsworthy with a timely hook; how to polish your writing and catch all the grammar mistakes that make the difference between a rejection and a response; and how to incorporate the key words that sell into your promotional pieces.
For more information or a review copy of "Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books," to interview Dawn, or to sign up for the free teleseminar, please call 1-866-372-2636 or send an email to Amy@cameopublications.com.
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