Open to senior-level executives, the program will present insights on industry trends and offer perspectives on strategy and leadership.
Philadelphia, PA (PRWEB) December 7, 2004 -- The Wharton School will host an executive education program on the top issues facing the global automotive industry. The Wharton/IMVP Global Automotive Program will be held April 18-22, 2005 in Philadelphia.
Open to senior-level executives, the program will present insights on industry trends and offer perspectives on strategy and leadership. Participants representing multinational companies will gain essential knowledge in such areas as scenario planning and leadership strategies, next-generation product development and distribution, and industry research.
The program is held in collaboration with Wharton Executive Education and the International Motor Vehicle Program (IMVP), a research consortium based at MIT. Organizers are aiming to attract participants from North America, Europe and Asia in order to share their expertise in the auto industrys highly competitive global market place.
The program is led by John Paul MacDuffie, PhD, a management professor at the Wharton School, who recently served as academic director of Whartons Toyota Executive Education program. Others include Takahiro Fujimoto, University of Tokyo; Christophe Midler, École Polytechnique; and Charles Fine and Michael Cusumano, MIT Sloan School of Management.
The Wharton School of the University of Pennsylvania is recognized around the world for its academic strengths across every major discipline and at every level of business education. Founded in 1881 as the first collegiate business school in the United States, Wharton has approximately 4,600 undergraduate, MBA, and doctoral students, more than 8,000 participants in Wharton Executive Education (link) annually, and an alumni network of more than 80,000 worldwide.
The International Motor Vehicle Program (IMVP), founded at MIT in 1979, is the automotive industrys oldest and largest international research consortium. It gathers data that enable the industry to improve products and services and navigate a challenging business environment.
For further information, contact Deb Giffen, program director, Wharton Executive Education, 800.255.3932 (U.S. or Canada); 215.898.1776 (Worldwide), or execed@wharton.upenn.edu.
Media contact:
Mary-Anne Smith
Director of Communications
215.898.7239
mysmith@wharton.upenn.edu
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