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HRmarketer.com to Launch First Business Intelligence Tool for Human Resource Industry

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Fisher Vista, a marketing and information services firm in the human capital industry, today announced plans to launch the first online business intelligence tool specifically for the human resources industry. The service, called HR Intelligence, will track media and advertising placements in the major industry trade publications for all HR service providers (vendors).

Capitola, CA (HRMarketer/PRWeb) December 8, 2004 -- Fisher Vista, a marketing and information services firm in the human capital industry, today announced plans to launch the first online business intelligence tool specifically for the human resources industry. The service, called HR Intelligence, will track media and advertising placements in the major industry trade publications for all HR service providers (vendors).

While the number of publications tracked will continually increase, the service will initially monitor the major HR industry trade publications, including HR Magazine, Workforce Management, HR Executive, HRO Today, Human Capital, Employee Benefit News, Benefits & Compensation Solutions, T+D Magazine, Business Insurance, HR Innovator and others.

Fisher Vista, LLC, the parent company of HRmarketer.com, will make the new HR Intelligence service available only to active subscribers of www.HRmarketer.com, the leading online marketing and public relations service for companies selling to human resource executives.

"HR Marketer continually adds resources and tools to ensure customer success," says Mike Hayes, vice president, sales and marketing at Ascentis Corporation, a leading HRMS company. "With HR Intelligence, they've done it again by aggregating the vital marketing information that gives us a competitive edge and eliminates what can be a very time-intensive task. HR Marketer makes it simple to remain up-to-date on the ever-changing and competitive HR marketplace."

"Like all the information and services available through HRmarketer.com, our HR Intelligence tool aggregates the critical information that marketing and PR people need, but never have time to get or maintain," says Mark Willaman, president of Fisher Vista. It is this deceptively-simple combination of smart technology and back-to-basics customer service that continues to make HRmarketer.com the number one online marketing and PR service in the human capital industry."

Individuals interested in learning more about HR Marketer or HR Intelligence may visit www.HRmarketer.com.

About Fisher Vista, LLC and HRmarketer.com
Fisher Vista, LLC is a marketing and information services firm focusing exclusively on the human capital industry. The company's flagship product is HR Marketer (www.HRmarketer.com), the #1 online marketing and PR service in the human resources industry, helping HR service providers get noticed and get sales leads. Hundreds of leading HR service providers use HR Marketer, including recruitment and staffing, payroll, employee benefits, training and development, rewards and recognition, HRIS, organizational development, consulting, and outsourcing firms.

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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.


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Elrond Lawrence
Fisher Vista, LLC
831-757-9100
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