Edmund Scientific reports a significant increase in sales this holiday season. The addition of over 300 new products and increased marketing efforts seem to really be paying off for this science fun and exploration company.
(PRWEB) December 12, 2004 -- Over the past year, Edmund Scientific has hired a new catalog manager, added a multitude of new products with more on the way, launched an affiliate program and plunged full force into the world of online marketing. These changes and others seem to be paying off, as the company is seeing huge increases in both online and catalog sales. Traditionally, Edmund Scientific has provided its customers with the latest and best selling, unique science-related items. They have continued to remain true to this idea, while expanding to really give hobbyists of all ages and intensity levels what they are looking for.
When asked what the success can be attributed to, Edmund Scientific E-Commerce Analyst and Web Marketing Specialist Stephanie Pinger said, Great new products, great timing and strong online/offline marketing efforts. We picked up some great hot sellers like the Robosapien Robot, Star Showers, Celestron VistaPix Binocular with a 3.0 Megapixel Digital Camera, and several Olympus Digital Cameras, including the Verve. In addition, we continue to see our traditional favorites like the Edmund Astroscan Telescope, rock tumblers and the Make Your Own Hot Sauce Kit sell very well. The energy level has been amazing and we are just being flooded with orders. That we have also been offering free standard shipping has also been a big draw."
So what will the push be in the last two weeks before Christmas? Stephanie says, I expect to see much of the same, as well as more and more our gift certificates selling well. There is always at least one person every year for whom you really dont know what to buy. In that case, the gift certificates are always a nice alternative so that they can pick exactly what they want and dont have to worry about exchanging the gift. We realized how important this really was and last year made it possible to buy them online, as well. Especially during this crunch time, more and more people opt for this sure bet."
For more information about Edmund Scientifics, visit them online at http://scientificsonline.com/default.asp&SID=pr1209. Request a free catalog or sign up to receive emails with great discounts and promotions.
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