Siemens Business Services, Inc., a business unit of Siemens AG, an $80.5B global company, recently engaged with J. Winsper & Co, a full-service brand advertising and integrated marketing communications agency, located in Chestnut Hill, MA.
Boston, MA (PRWEB) December 16, 2004 -- Siemens Business Services, Inc., a business unit of Siemens AG, an $80.5B global company, recently engaged with J. Winsper & Co, a full-service brand advertising and integrated marketing communications agency, located in Chestnut Hill, MA. In the U.S., Siemens Business Services, Inc. caters to client companies who are particularly attracted to Siemens Business Services flexibility, financial strength and complete IT outsourcing services.
This client marks J. Winsper & Co.s continued success with business-to-business clients who desire a deeper, more meaningful relationship with top C-level business executives.
The agency has recently initiated a direct demand program in November to help the U.S. sales force establish qualified prospects and secure 1:1 appointments. The assignment is part of an ongoing integrated initiative forecasted into calendar year 2005, including offline direct mail, telesales and web marketing.
J. Winsper & Co. has demonstrated over the years that they know how to get the attention of the c-suite audience - certainly a tough audience to crack. We appreciate their creativity, desire to meet our business goals and their holistic approach to marketing. It is not often you find an integrated agency that can truly act and think agnostically. They have a strong point of view with a tone and manner that allows us to effectively present our brand," states Brian Chertok, Director of Branding for Siemens Business Services, Inc. We are extremely pleased with the results of the initial campaign".
About J. Winsper & Co.
J. Winsper & Co. is a full-service brand advertising and marketing communications agency with offices in Boston, MA and Providence, RI. It provides honest, compelling, integrated communications that accelerates its clients business during times of discontinuous change. Blending two decades of rich experience with the vitality of a newly minted venture, the independent agency represents both emerging and established companies in a variety of industries, including technology, business-to-business, finance, retail, luxury and consumer markets. B2B experience focuses on c-level marketing communications with clients such as Hawker Jets, Information Builders, Liquid Machines and Unica Corporation. Consumer client experience includes Youngs Brewery UBS, Raytheon Aircraft (Beechcraft Jets), Moonrock Paper and Store 24/Tedeschi Food Shops.
About Siemens Business Services, Inc.
Siemens Business Services, Inc. is a subsidiary of Siemens Corporation, USA, a subsidiary of Siemens AG (NYSE: SI, DAX: SIE), a world leader in information and communications solutions, automation, control, power, medical and lighting. Siemens Business Services U.S. headquarters are in Norwalk, Connecticut. Siemens Business Services GmbH is a top ten global IT services firm with worldwide revenues of $6.1 billion and over 34,000 employees in 34 countries. Siemens Business Services GmbH corporate head-quarters are in Munich, Germany In the U.S., Siemens Business Services caters to client companies who are particularly attracted to Siemens Business Services flexibility, proven performance, superior reliability and consistent cost savings.
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