Breastfeeding advocacy store Mama's Milk Tees enables moms, dads, babies, and kids - and anyone else who is passionate about breastfeeding - to promote and support this important healthy start to a baby's life.
(PRWeb) December 29, 2004 -- After just over two years in business, Mama's Milk Tees celebrated its 500th order this week. The product line enables moms, dads, babies, and kids - and anyone else who is passionate about breastfeeding - to promote and support this important healthy start to a baby's life. Mama's Milk Tees, found at http://www.mamasmilktees.com on the World Wide Web, provides a wide range of designs on everything from t-shirts, sweatshirts, and baby bibs to mugs, prints, and calendars.
"I know that 500 orders may not seem like much," says store owner Anna Swank, "but it's just amazing to me! Between chasing three kids and a full-time career, I haven't had as much time to dedicate to the shop as I would like. It's so exciting to review the orders over the last two years and find that we've shipped to nearly every state in America, and quite a few places around the globe!"
The designs by Swank range from somewhat subtle to in-your-face. Says Swank, "I realize that not everyone is as brazen about breastfeeding as I am, but there are also those who are even more outspoken than I am. My line includes products that cater to both ends of the spectrum." Swank goes on to say she created the line primarily out of frustration. "After my first son was born, I scoured the internet and retail stores for fun shirts that promoted breastfeeding. By the time I had my second child, I realized that if I wanted to wear such items, I was going to have to create them myself."
Although the initial designs were primarily text and cartoon images, new designs display images of real babies breastfeeding. Many of the photographs used were contributed by women around the world who share Swank's passion for breastfeeding, and believe that breastmilk is the healthiest food a mother can give her baby.
Mama's Milk Tees expects to expand their product line in the near future to include a wider variety of colors and styles, including an expanded range of women's styles. "It's important to me that everyone is able to find the right fit for their body," said Swank.
The US Department of Health and Human Services Office on Women's Health recently launched a National Breastfeeding Awareness Campaign to promote breastfeeding. The overall goal of the campaign is to increase the proportion of breastfed newborn babies to 75%, and the proportion of six month old babies to 50% by the year 2010. Swank believes that raising awareness about breastfeeding among the general public is an important step in reaching these goals. "For years, bottle-feeding has been the perceived norm among the general population," says Swank. "Sadly, many breastfeeding mothers have been relegated to backrooms and dirty bathrooms to feed their babies. I hope that the fun and encouraging messages of my designs will help these mothers feel comfortable feeding their babies wherever they happen to be. After all, it's not really about a mother's right to breastfeed; it's about a baby's right to eat."
For additional information or a product sheet, contact Anna Swank at (614) 626-0855.
About Mama's Milk Tees
Mama's Milk Tees was founded in December of 2004 by Anna Swank. Anna is Mama to Jonny (7/2002), Gracie (11/2003), and Levi (02/2006). As of this release, she has been breastfeeding for a combined total of 43 months! Levi is still going strong, so it's anyone's guess what her "grand total" will turn out to be. An enthusiastic breastfeeding advocate, Anna had a difficult time finding fun, quality, affordable breastfeeding advocacy apparel. She decided to solve the problem by creating her own line of designs, and Mama's Milk Tees was born!
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