SRB Marketing, Inc., today announced a new 110-page guidebook titled Conscious Clicks: A Guide to eMarketing for People, Planet & Profit," authored by Perry Goldschein, J.D., SRBs managing director. The only one of its kind, the Guide is designed to help businesses and nonprofits use the Internet most effectively to reach environmentally- and socially-conscious consumers.
(PRWEB) February 12, 2004, Denville, NJ -- SRB Marketing, Inc., today announced a new 110-page guidebook titled Conscious Clicks: A Guide to eMarketing for People, Planet & Profit," authored by Perry Goldschein, J.D., SRBs managing director. The only one of its kind, the Guide is designed to help businesses and nonprofits use the Internet most effectively to reach environmentally- and socially-conscious consumers.
This Guide is a treasure trove of ideas, tips and resources," said Ron Schmidt, Principal of Rosswood Communications. Perry explains in detail the most important eMarketing tools including search engine optimization, e-newsletters, and email campaigns, and tells you how to launch your own campaigns using each tool." Schmidt added [t]he Guide is an invaluable resource."
Others agree. As someone who has worked hard to promote my ecommerce website over the past 3 years, I strongly feel that the keys to successful marketing online are found in this 100 page report," said Kent McKay, President of Essential Aura Aromatics Ltd. Frank Locantore, Co-op Americas WoodWise Director, added Conscious Clicks wasnt just very informative, but helped me generate lots of creative ideas about the approach I would take on my campaign."
Conscious Clicks" identifies two powerful trends accelerating in the 21st century:
• The rapid growth of what are known as Internet-based inquiry" and permission" marketing, where consumers have control of how theyre marketed and sold; and
• A greening economy, where businesses and nonprofits alike are increasingly accountable to their various constituencies, society and the environment.
Taking advantage of both these trends, organizations from those as small as Green Mountain Coffee Roasters and Orange Glo to those as large as Toyota and Starbucks, have successfully used Internet marketing to reach these conscious consumers.
Yet the vast majority of organizations who serve such consumers still don't know how to effectively use the Internet and email to reach their target markets. Conscious Clicks levels the playing field and helps them jumpstart their Internet marketing efforts.
Author Perry Goldschein draws on his experience in Internet marketing for a variety of clients, including a successful AT&T spin-off, an Inc. 500 Fastest Growing" company, and a number of green" media companies. Mr. Goldschein has also practiced environmental and telecommunications law.
The book is now available online in print and in PDF format at http://www.srbmarketing.com/cgi/cmd.cgi?cmd=adtrack&adid=66413, and is being introduced at $49, with a list price of $89.
Review copies of the report and an excerpted article -- Top 6 eMarketing Tips for Reaching Green Consumers -- are available upon request to qualifying members of the media.
About SRB Marketing: SRB Marketing, publisher of Conscious Clicks, specializes in helping environmentally and socially responsible businesses, and nonprofit organizations, to communicate with their target communities through Internet and email marketing.
About Perry Goldschein: Perry Goldschein, author of the report, is managing director at SRB Marketing. His work has received kudos from Utne.com, Publishers Weeklys Religion Newsletter, and Sherry Ruth Anderson, co-author of The Cultural Creatives, among others. Mr. Goldschein was also a marketing executive and lawyer for NECA (a successful AT&T spin-off), an Inc. 500 Fastest Growing" company, and an environmental law firm. He holds a J.D. from the University of California, Davis, and a B.A. from the University of Pennsylvania.
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