Following a successful pilot program, ITtoolbox, the leading provider of usable information for the IT workplace, today introduced several guaranteed lead generation programs designed to help its advertising partners achieve maximum ROI by securing valuable, high quality leads. These new programs, which include White Paper Sponsorships, Enhanced Microsites, and Sponsored Surveys, have achieved impressive success and continue to attract prominent new advertising partners to ITtoolbox.
Scottsdale, AZ (PRWEB) February 16, 2004–-Following a successful pilot program, ITtoolbox, the leading provider of usable information for the IT workplace, today introduced several guaranteed lead generation programs designed to help its advertising partners achieve maximum ROI by securing valuable, high quality leads. These new programs, which include White Paper Sponsorships, Enhanced Microsites, and Sponsored Surveys, have achieved impressive success and continue to attract prominent new advertising partners to ITtoolbox.
According to a recent ITtoolbox advertising partner survey, 90% of advertisers consider lead generation the primary goal of their online advertising campaigns. From that same survey, 28% plan to increase their online advertising budgets in 2004 versus the prior year while only 15% plan to decrease their spending. More notably, 35% of advertising partners intend to increase their budget allocations for online lead generation in 2004, versus 9% planning to decrease. Recognizing the increased focus on lead generation and given the overwhelming success of the pilot programs, ITtoolbox added three new guaranteed lead programs to its existing line-up of advertising opportunities.
Through White Paper Sponsorships, Enhanced Microsites, and Sponsored Surveys, advertising partners promote valuable content to highly specialized segments of IT decision-makers and influencers. These professionals, totaling over 12 million annually, visit ITtoolbox specifically to research information on buying, implementing, or supporting IT solutions. By leveraging the targeted reach of the ITtoolbox network, advertising partners have the unique opportunity to reach as wide or as narrow of an audience as appropriate to deliver maximum message effectiveness, secure quality leads, and meet the goals of their campaign.
In the three months since the pilot program was launched, advertising partners such as Oracle, Dell, and Veritas have successfully utilized the new guaranteed lead generation programs. The programs strong success and the appeal of high quality lead generation opportunities have attracted the attention of both new and existing advertising partners. As a new advertiser with ITtoolbox, we chose to participate in the White Paper Sponsorships program," said Kristen Roche, Marketing Director for FaxBack. Not knowing what to expect, we were very impressed with the quantity and quality of leads that we received. We achieved solid return on our investment and are looking forward to participating in these lead generation programs again in the near future."
ITtoolboxs guaranteed lead generation programs extend our ability to serve our advertising partners and meet their campaign goals," said Dan Morrison, ITtoolbox co-founder, CEO, and President. Marketing professionals are searching for venues that can provide measurable ROI. These new programs allow our advertising partners to collect lead information by linking it to high quality, targeted content. The users who submit their lead information have a genuine interest in viewing both independent and vendor-specific content; otherwise they would not take the time to present their information. Therefore, users benefit from the quality of content featured and our advertising partners benefit from the quality of leads they collect."
More information about ITtoolboxs Lead Generation Programs is available online at http://www.ITtoolbox.com/advertising/leadgen.asp
About ITtoolbox
Headquartered in Scottsdale, Arizona with offices in Pennsylvania and Texas, ITtoolbox is a diversified IT media, services, and research company employing an exciting and aggressive business model to support traditional business needs. ITtoolbox maintains a leading online knowledge network for the IT industry, serving millions of IT and business professionals globally. ITtoolbox has been profitable since 1999 and has a client list that includes the worlds largest and most successful technology vendors. For more information, visit http://www.ITtoolbox.com.
Contact:
Holly E. Jacques
Senior Communications Specialist
ITtoolbox
610.695.0560 ext. 14
ITtoolboxPR@ITtoolbox.com
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