This author had a virtual book signing success, over the internet, and with little effort on her part!
(PRWEB) March 3, 2004 -- The Internet is being used to do practically everything we have done in the past, face to face, in person, at meetings, and on the phone. Now, Dr. Lois Center-Shabazz, author of, Let's Get Financial Savvy! From Debt-Free to Investing With Ease, can add to that, her virtual Internet author book signing.
Traditionally, book signings have been done in person. The author travels, pays for hotel room, airfare, food, and advertising, which means at some point you better sell an awful lot of books to cover these expenses.
Author, Lois Center-Shabazz found the Internet to be a much more efficient way to do book signings. She contacted customers through other websites as well as her own personal finance website, www.MsFinancialSavvy.com, set up her book signing page, and instead of offering a signature with the purchase of her book, she offered free several bonuses. Then, she narrowed it down to a virtual book signing for one day only, and limited the bookstore to Amazon.com.
It worked like a charm, and her success was exemplary. It was so successful in fact, that her customers came from as far away as China, India, and Slovenia, in addition to places all over the United States. On January 22, 2004, her virtual book signing day, her sales rank of, Lets Get Financial Savvy!" on Amazon.com went from an obscure #700,000 to #147.
The best part about her virtual book signing was the cost, which was almost nothing. The free bonuses she gave away were given right over the Internet also, with little effort on her part. All of her bonuses were e-books, investment and business reports, or graphics she has created over a long period of time. She was elated to have an opportunity to share them with her virtual book-signing customers instead of a signature and book discussion, often performed at a brick and mortar book signing.
Dr. Lois Center-Shabazz is the author of, "Let's Get Financial Savvy! From Debt-Free to Investing With Ease," and the editor-in-chief and founder of the personal finance website, www.MsFinancialSavvy.com. Her next book is a fiction, titled, "At Last" and is due later in 2004.
The author is a native of San Diego, California, and currently resides in Chesapeake, Virginia.
CenNet Systems Publishing publishes websites and books.
The authors web page for her virtual book signing is still open and can be viewed at:
http://www.MsFinancialSavvy.com/bestseller.htm
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