The free How to Write a Press Release That Actually Gets Read" white paper complements a more comprehensive "PR 101" white paper.
Buffalo, NY (PRWEB) March 11, 2004 –- Marketing consultant Paul McAfee (dba paulmcafee.com) introduces a free white paper on public relations (PR) basics for start-ups and emerging companies.
This new white paper, titled ‘How to Write a Press Release That Actually Gets Read, answers an important question," said Paul McAfee, owner of consultancy paulmcafee.com. A companys marketing department either hires a PR firm to write and distribute its press releases, or they try to write their own. This new white paper helps them create good press releases either way."
Search firm Overture indicates that this past January 21,020 searches for the term press release" occurred through their service. Paul McAfee and Grace Lazzara created this concise new white paper to answer as many questions as possible for people who need to write or edit press releases.
The free How to Write a Press Release That Actually Gets Read" white paper complements a more comprehensive white paper available from paulmcafee.com titled The ABCs of Public Relations OR Everything You Always Wanted To Know About PR But Were Afraid To Ask."
paulmcafee.com creates and publishes free white papers to help its clients and prospects implement more effective marketing plans. The paulmcafee.com web site contains white papers on public relations and value proposition development, and a presentation on how to conduct a marketing audit. In a typical week, more than 45% of visitors to Paul McAfee's web site enter through one of the free white paper pages. In just the past week, visitors to the paulmcafee.com site downloaded its white papers 1,800 times," McAfee said.
About Paul McAfee dba paulmcafee.com
Paul McAfee's firm helps companies improve the financial impact of their marketing and business development activities. Its processes include collaborative development, implementation, and execution. paulmcafee.com has proven its approach with clients. Its services include strategic sales and marketing planning and implementation; market research and analysis; public and investor relations management; marketing communications; and marketing and sales executive recruiting. The company has offices in Buffalo, NY, and Tel Aviv, Israel.
Grace Lazzara wrote the public relations white papers for paulmcafee.com. Ms. Lazzara provides media relations services for several of consulting clients, helping small and emerging companies communicate professionally while managing tight marketing budgets.
For more information about Paul McAfee at his consulting company, eXubrio, LLC, visit www.exubrio.com.
For more white papers, visit http://www.exubrio.com/services/white_papers/
At http://www.exubrio.com/services/solutions/audit/ Paul McAfee has posted a presentation on how to conduct a marketing audit to improve marketing plan effectiveness.
Media contact:
Paul McAfee
Buffalo, NY, USA
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