Nubella joins forces with Bob Greene, Allrecipes Inc., Produce for Better Health, and HealthDay.com
Dallas, TX (PRWEB) April 3, 2004--Nubella LLC, formed in 2002 and dedicated to improving the health and nutrition of consumers through innovative direct marketing solutions, has announced four new editorial partnerships. All the new partners—Fitness Advisor Bob Greene, Internet recipe provider www.allrecipes.com, non-profit consumer education group The Produce for Better Health Foundation (PBH), and Internet content provider HealthDay.com—will contribute content to Nubellas N Booklet on an on-going basis.
Bob Greene is best known for his work with Oprah Winfrey, his articles in O Magazine, and his books, including The New York Times #1 and Amazon.com #1 bestseller, Get with the Program! (Simon & Schuster, 2002). As Fitness Advisor for the N Booklet, Greene will write a column on fitness, nutrition, and other related topics. Consumers have already begun signing up for the N Booklet free of charge at Greenes web site, www.getwiththeprogram.org.
Allrecipes.com will provide Nubella with a select group of healthy recipes for publication in the N Booklet. These include low-carb, low-fat, heart-healthy, and/or other nutritionally sound recipes designed to help consumers cook healthier food at home.
PBH will provide recipes and advice relating to its mission of creating a healthier America through increased consumption of fruits and vegetables. In 2002, PBH launched the 5-A-Day The Color Way" campaign. The campaign urges consumers to eat a colorful variety of fruits and vegetables: at least one serving from each of five color groups (blue/purple, green, white, yellow/orange, and red) daily. The campaigns platform will be central to their consumer messages in the N Booklet.
Customized content for the Booklet will be provided by www.healthday.com, an international daily consumer health news service headquartered in Norwalk, Conn. HealthDay provides content to such entities as ABC News, the Discovery Channel, and USA Today.
We are very excited about all four of these partnerships," stated Matthew Combs, CEO of Nubella. The addition of Bob Greene to our staff provides us with an expert renowned in the fitness field. Allrecipes offers a wide variety of recipes for Nubella to chose from, meaning we will have flavors, cooking techniques, and ingredients to suit a wide range of consumer tastes. The mission of Nubella and PBH is one in the same: to make Americans healthier. And Healthday brings us a variety of content, allowing us to provide consumers with fresh and interesting articles. These are powerful partnerships that will benefit our N Booklet recipients as well as our advertising clients."
Our partnership with Nubella extends the important message of fruits and vegetables as part of a healthful diet by leaps and bounds," said Elizabeth Pivonka, Ph.D., R.D., president of PBH. We are fortunate to be working with such innovative partners who are just as passionate about bettering the health of our society as PBH."
Weve been very impressed with the quality of material found in Nubellas N Booklet," said HealthDays Editor-in-Chief Barry Hoffman. HealthDays stories are designed to keep the booklets users updated on the latest information on good nutrition."
About Nubella, LLC
Nubella, LLC is based in Dallas, Texas. Founded in 2002, the company is dedicated to helping improve the health and nutrition of all consumers. The Nubella booklet and Bill of Health concept is a first-of-kind offering aimed at educating consumers about their overall nutritional intake, while at the same time, educating each consumer as to various methods and opportunities that exist to improve their personal health.
###
More information is available at http://www.nubella.com or http://www.nbooklet.com
|
