Athena Marketing, a strategic services group based in Fort Lauderdale, FL developed a process called ConnectedMarketing exclusively for its client base. The goal of the process is to ensure that marketing is connected to the rest of the functions in an organization - Sales, Engineering, Finance, Operations, IT Services, etc.- and are all working together to achieve desired results. Our new partnership with Kurani Interactive allows us to enhance this process by providing consulting services to companies to ensure that they are using relevant technologies alongside their marketing efforts to consistently win in the marketplace" said Wendy Crocquet, Athenas President.
Ft. Lauderdale, FL (PRWEB) April 7, 2004--Athena Marketing, a strategic services group based in Fort Lauderdale, FL developed a process called ConnectedMarketing exclusively for its client base. The goal of the process is to ensure that marketing is connected to the rest of the functions in an organization - Sales, Engineering, Finance, Operations, IT Services, etc.- and are all working together to achieve desired results. Our new partnership with Kurani Interactive allows us to enhance this process by providing consulting services to companies to ensure that they are using relevant technologies alongside their marketing efforts to consistently win in the marketplace" said Wendy Crocquet, Athenas President. "Various departments working together in a strategic manner toward a shared vision is a common sense business principle that many companies dont practice. Organizations get compartmentalized as they grow, the can't see the forest for the trees syndrome", and the right hand doesn't always know what the left hand is doing which often times is working against each other," continued Ms. Crocquet. The result of ConnectedMarketing is we determine where companies are connected and where they are disjointed and how that is affecting the organization. This disconnect represents tremendous opportunities for a company."
Having previously worked with Kurani Interactive, a New Jersey based web development firm, it became evident that they were the right company to align with to evolve the ConnectedMarketing process. We all know that technology is a critical element in companies of all shapes and sizes and becomes increasingly more so every day. However, it is regularly treated as a separate organizational unit which is illustrated consistently by companies that talk about technology as an afterthought when establishing strategic marketing plans. Athena and Kurani recognize that in order to be successful long term, companies need to recognize that everyone in an organization is in marketing and affected by technology and build this into the corporate culture.
"We are enthusiastic about the opportunity to work with Athena Marketing and to help build upon ConnectedMarketing and its proven process of connecting fragmented departments" said Dan Kurani, President of Kurani Interactive. "Furthermore, the decision to use this process to fuse fragmented organizational functions with the web made sound business sense."
The partnership between Athena Marketing and Kurani Interactive will produce a results-oriented process that helps companies leverage proven technological principles to add revenue, increase profits and reach company objectives. Through this consulting, opportunities and recommendations will be identified to capitalize on critical success factors. By building on Kuranis core competencies, Athena is providing clients with expertise that connect each of the functions of an organization with marketing while leveraging available technology.
About Athena Marketing
Athena is a strategic services group that provides consulting services to develop plans and tactics for companies that position them to win in the marketplace and achieve financial objectives. Athena adds value to each project/client by positioning them to beat the competition, gain market share and add profits. The ConnectedMarketing process is so powerful that when applied, the momentum created will consistently lead to impressive results. Their web address is: www.athena-marketing.com
Press Contact
Camie Dunbar, (786) 236-0866, camie@athena-marketing.com
About Kurani Interactive
Kurani Interactive is a New Jersey based web development and online advertising firm. Kuranis award winning services include web design and development, Flash programming, multimedia production, online consulting services and the planning and execution of online advertising campaigns. Their web address is: www.kurani.com
Press Contact
Greg Marta, (800) 889-7676, gmarta@kurani.com
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