Workplace Options Introduces Work/Life Promotions Kit

First-of-Kind Kit to Help Employee Assistance Programs (EAP) Promote Work/Life Employee Benefits to their Client Employees

Workplace Options Introduces Work/Life Promotions Kit

First-of-Kind Kit to Help Employee Assistance Programs (EAP) Promote Work/Life Employee Benefits to their Client Employees

Raleigh, NC – April 6, 2004 – Workplace Options, the leading provider of work/life programs to corporate America, through partnerships with employee assistance (EAP) companies, today announced the availability of the Work/Life Promotions Kit.

With increasing amounts of research showing a high return-on-investment (ROI) for companies who invest in Work/Life employee benefits, it is more important than ever for companies to promote their Work/Life programs and encourage employee participation.

Because the majority of Work/Life programs today are administered by a companys Employee Assistance Program (EAP) provider, employers are increasingly relying on their EAP to help increase the visibility and maintain high employee participation of Work/Life services. However, many EAPs do not have the resources or are not prepared to handle the administrative requirements of an ongoing promotions campaign for Work/Life.

Workplace Options developed the Work/Life Promotions Kit specifically for EAPs to help their client companies promote Work/Life services to their employees. The Kit includes a variety of employee promotions that are easily customized by the EAP for their client companys with respect to content, branding and access information.

The Kit includes samples of various promotional items and a CD Rom with original files of promotional templates in both MS Word and PowerPoint. The templates, which highlight various aspects of Work/Life including child care, elder care, mid-life, wellness, daily living and personal finance, includes:

- Posters: Full-color posters highlighting various aspects of Work/Life.    
- Email/Direct Mail Pushes: Full color direct mail pieces in both HTML and Text.
- Employee Orientation Presentations: Professionally designed slideshows for use during employee orientations.
- Tip Sheets: A variety of Work/Life tip sheets for newsletter articles or handouts at employee benefit fairs.

The Workplace Options 2004 Promotions Kit also includes original files for marketing collateral that an EAP can use to sell Work/Life benefits to their customers who do not yet have Work/Life services integrated with their EAP.

"Companies who maintain high visibility of their work/life programs realize higher employee participation and a greater return on their employee benefit investments", said Alan King, COO of WPO. And since the majority of employee's access company sponsored work/life programs through their EAP, it is important for EAPs to take the lead in promoting work/life programs to their client employees. The work/life promotions kit will help EAPs accomplish this goal."

About Workplace Options
Workplace Options is the largest provider of work/life programs to corporate America, through partnerships with employee assistance (EAP) companies. The company delivers a customized work/life product to EAPs who in turn offer employers an integrated work/life EAP employee benefit. Founded more than 20 years ago, Workplace Options delivers its services exclusively through EAPs and other third-party organizations. The company is recognized for its innovative web delivery capabilities, flexibility and affordable pricing models.

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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.