Acquisition enables QuarterEnd to deliver closed-loop lead generation.
Denver, CO (PRWEB) April 8, 2004 -- QuarterEnd, Inc., a leading provider of strategic lead generation services, today announced that is has acquired the assets of Denver-based LeadWorks, Inc. QuarterEnd offers Strategic Lead Generation services which serve as a one-stop shop for Chief Sales Officers (CSOs) that are seeking a proven methodology for identifying and closing new business faster and more effectively than with their existing marketing and sales programs. Founded in 1996, privately-held LeadWorks delivers an integrated suite of software solutions that provides customers with the necessary tools to capture and organize intelligence related to sales opportunities.
LeadWorks' Strategic Lead Generation applications and services include sophisticated lead/campaign management software, on-site training workshops, Web-based lead generation campaigns and outsourced appointment setting. The SLG applications and services are derived from decades of experience planning, executing, and optimizing sales and marketing support programs for the world's leading business technology companies.
"The acquisition of LeadWorks further extends our leadership position in delivering Strategic Leads Programs to our customers," said John Houtsma, CEO of QuarterEnd. "Our combined company will enable customers to not only cost effectively garner leads, but track their progress as well. Acquiring LeadWorks is part of our long-term strategy to build market share in the Lead Generation space and provide customers with end-to-end lead generation services."
"Great lead generation software without leads, and a methodology for closing them, is like a race car without fuel or a crew," said Goodney Zapp, CTO of QuarterEnd. "Our combined company provides customers with a proven methodology for garnering, nurturing and closing leads. These services maximize customers return on marketing investment."
The combined company will do business under the name LeadWorks.
About QuarterEnd
QuarterEnd, a privately held, Idaho corporation, provides Strategic Lead Generation services to companies that are seeking a proven methodology for identifying and closing new business opportunities faster and more cost effectively than with their existing marketing and sales programs. Their Strategic Lead Generation services include sophisticated lead/campaign management software, on-site training workshops, Web-based lead generation campaigns and outsourced appointment setting.
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