Tiziani Whitmyre, Inc. (TW), an integrated marketing communications services firm serving B2B and B2C clients, has introduced a portfolio of search engine marketing services, including web site optimization, web advertising, and pay-per-click keyword sponsorships.
SHARON, MASSACHUSETTS (PRWEB) May 24, 2004 Tiziani Whitmyre, Inc. (TW), an integrated marketing communications services firm serving B2B and B2C clients, has introduced a portfolio of search engine marketing services, including web site optimization, web advertising, and pay-per-click keyword sponsorships.
We are uniquely positioned to implement search engine marketing (SEM) programs with our broad range of services, that includes public relations, advertising, graphic design, website design, corporate branding, direct response marketing, and marketing strategy," said Bob Tiziani, chief executive officer of Tiziani Whitmyre. TW is among the first B2B marketing communications firms in the nation to implement this comprehensive approach."
Analysts indicate that 80 percent of B2B buyers use Internet search engines to find company and product information. When a prospective customer, partner, or investor launches a Web search for your products and services and they dont find your Web site thats a lost business opportunity. This is especially troubling when you factor in the resources youve invested to build and maintain the site," Tiziani said.
TWs search engine marketing process begins with a best practices site assessment within the context of a companys overall marketing objectives. A recommendation is presented to position the companys web site for higher search engine rankings, a greater volume of qualified site traffic, and potentially more sales opportunities.
As a next logical step in the process, the agency develops and manages web advertising campaigns and pay-per-click sponsorships of search engine terms that provide immediate measurable returns. Tiziani said these programs enhance search engine visibility and offer a targeted channel to highly desired audiences.
In addition, we can integrate the search engine marketing program with all elements of the clients marketing program print advertising, public relations, direct response, and corporate branding and brand positioning programs," he said. This effort contributes to significantly higher search engine rankings and greater sales lead generation."
TW announced that five clients are utilizing the agencys new search engine marketing services:
- eMason, Clearwater, Fla., a leading provider of business process management applications
- Hollingsworth & Vose, East Walpole, Mass., an international manufacturer of diversified specialty materials
- Masoneilan, Avon, Mass., a global leader in the design, manufacture, and support of industrial process control devices and solutions
- Protedyne, Windsor, Conn., an innovator in laboratory automation systems for drug discovery and clinical diagnostics
- Speedline Technologies, Franklin, Mass., a manufacturer of capital equipment for printed circuit board and semiconductor manufacturing
By embracing search engine marketing and web site optimization technologies, and integrating them into their total marketing communications programs, corporate managers hold powerful new tools to achieve their sales and marketing objectives," said Tiziani.
About Tiziani Whitmyre
Tiziani Whitmyre, Inc. (TW) is an advertising, public relations, and Internet marketing agency focused on the needs of B2B clients. The companys services also include graphic design, website design, search engine marketing, corporate branding, direct response marketing, editorial services, media relations, and marketing strategy. TWs integrated marketing communications support brand positioning and the generation of sales leads for leading life science, biotechnology, high technology, industrial, manufacturing, and professional services companies. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at www.tizinc.com or 781-793-9380.
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Press Contact: Don Goncalves, 781-793-9380, dgoncalves@tizinc.com, www.tizinc.com
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