MAYO Communications-Los Angeles firm to handle media relations for CCIT, which is the 45-year-old Voice of Global Trade," for California, representing a wide range of private sector companies and organizations.
Los Angeles, CA (PRWEB) May 26, 2004 -— California Council For International Trade (CCIT), based in Sacramento, CA announced today they have selected MAYO Communications (www.MayoCommunications.com) of Los Angeles as their agency of record for media relations. CCIT is a 45 year-old trade association, the only statewide organization dedicated to advocating sound U.S. trade policy to open overseas markets for the benefit of California producers of goods and services that need those markets to fuel California's economic growth.
After talking to MAYOs executive staff to learn how they could help elevate our messages to the media we found a good match," said CCIT Chairman David Zuercher, who was elected to the post earlier this month. Our message is powerful and it will be heard most clearly if both Sacramento and Washington realize the California business community is unified in the knowledge that global trade is the true driver of our states economy."
The CCIT board of directors adopted two significant positions for 2004. The first is a call for the California Legislature not to enact any trade policy legislation until a CCIT-proposed State Task Force on Trade Policy can be created by Governor Schwarzenegger and its results considered by the administration. The second strongly opposes any federal or state action that would restrict the ability of companies to outsource operations overseas.
The CCIT has been the global voice for our state for more than four decades and we believe now that China is Americas number one trading partner CCITs position statements and objectives are vital in protecting California as the leader in global business," said President Aida Mayo, MAYO Communications, Los Angeles. Were excited to convey those ideas to the media and public and illustrate the importance of International trade."
In addition to Zuercher, who is an executive vice president of Wells Fargo, CCIT elected as vice chairs Tamsin Randlett of Gap, Inc., San Francisco, and John Liebman, a Los Angeles attorney with McKenna, Long and Aldridge. Joseph G. Englert, president of Export Assist in San Francisco, was elected secretary-treasurer. Joseph W. Harrison continues to serve as president of CCIT.
The CCIT has launched an aggressive new membership drive campaign to bring added strength to its core program of supporting trade expansion programs at both the federal and state levels. It includes a major statewide grassroots effort organizing all international business – large or small – into a network to reinforce the message that trade benefits all Californians, even those who are against expanded trade.
About CCIT (www.ccit.net)
CCIT is the 45 year old Voice of Global Trade" for California, representing a wide range of private sector companies and organizations who believe expanded trade and policies that support trade are vital to Californias economic growth. CCIT's mission is to facilitate - through education, promotion, and advocacy - communication between its member companies and policy makers to protect and promote trade policies and programs which advance the global trade and investment interests of California businesses.
MAYO Communications has been serving its clients' media and public relations needs with the niche knowledge of media relations, branding government and politics. We have more than 30 years of combined media, public relations and marketing communications experience. MAYO Communications is one of the leading Los Angeles-based public relations firms. Public Relations Society of America, Los Angeles Chapter award MAYO with five citations including Best Media Campaign," Best Media Placment," Best :Public Affairs Programs," and Best Media Placement-print."
The client roster includes such high profile companies as: C I Host, one of the worlds top hosting company; Los Angeles County Economic Development Corporation (LAEDC); World Trade Center Association –Los Angeles/Long Beach; Orange-North-American Trade Rail Access Corridor Authority (OnTrac); City of Placentia; Odwyer Publications, NY; Advantage-Security Competitive Intelligence (Counterterrorism Expert and Former Spy Elsa Lee); Stevie Wonders Stitches Technology; D&L Toy Company, original Toy manufacturer of the Stomp Rocket, BuyButtons.com and Barons Moving & storage. Recent projects includeWal-Mart Superstore Economic Impact study; California Chamber of Commerce 2B2 campaign; MTA transportation projects; CBA & Associates, Inc. and BuyButtons.com.
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