For The First Time – A 10-Year Study of over 1,000 Firms Cracks The Code on Marketing That Actually Produces Results!
(PRWEB) May 28 2004--Its amazing how much money is wasted on legal marketing that doesnt pay off," says Allan Boress CPA, CFE, one of the nations leading business development consultants to the professions and author of the brand new book, Best Practices of Marketing Legal Services. How many times do law firms and individual attorneys try to reinvent the wheel?"
Boress, the author of the best-selling The I-Hate-Selling Book, and Michael Cummings, principals of SAGE Legal Marketing (www.sagelegalmarketing.com), have just published the first complete Best Practices of Law Firm Marketing for the profession. They have come up with proven step-by-step solutions to the following marketing dilemmas every law firm faces:
• Exactly what has to be done to grow the practice on a daily, weekly and monthly basis
• How to leverage ones existing strengths as an attorney and apply them to business development for results
• How to find proven ways to unleash current contacts into a fertile referral source
• Proven methods to turn your clients into your sales force, without damaging the relationship of coming off as a salesperson
• How to quit wasting times on personal marketing methods that bear no fruit
• How to take control of your business development success
• How to generate a steady stream of highly qualified prospective clients
• How to become a celebrated expert in your field
• How to create the word of mouth advertising that makes money
This is the first book that allows the reader to be directly mentored by the best business generators in the legal profession, says Cummings. The reader gets to emulate their mindset and business building behavior and start
to consistently produce the same results as these top business producers. Nowhere in the world has anyone done this kind of study and created a step-by-step path to successful practice development."
|
