Cybercucina.com today announced the results of a customer satisfaction survey showing 100% of all survey respondents would shop again at the online specialty food retailer.
Wayne, IL (PRWEB) May 19, 2004 -- La Cucina Rustica LP, owner of the cybercucina.com web site, today announced the results of an important new customer satisfaction survey of its online shoppers conducted in cooperation with Shopping.com.
The results showed that 100% of all survey respondents would shop again at cybercucina.com. This survey earns the online retailer of specialty food products the coveted Trusted Merchant" status with Shopping.com.
An important feature of the survey is that customers were questioned not only at the time of purchase, but also again after having received their order, so the results reflect not only the initial online shopping experience, but also the over all customer satisfaction through actual order delivery and product quality.
We are pleased and gratified by these results," said John Schoeph, Marketing Director. Historically, many online retailers have failed as a result of their inability to retain customers. The fact that 100% of our survey respondents indicated that they would be willing to shop with us again, bodes well for the future."
Surveys such as this one are becoming increasingly important to online merchants as they not only provide valuable feedback to the merchant, but the results are also made publicly available for new prospective customers to review before deciding to shop at a site they otherwise know little or nothing about.
Given the choice between shopping at an un-reviewed merchant site and one that receives a 100% return customer satisfaction rating, the rated site will almost always win out", explained Schoeph. These results are not accidental, but the outcome of a concerted quality campaign we began better than a year ago".
And the results are reflected on the companys performance. While the privately owned online retailer does not divulge financial numbers, it is willing to say that last years Holiday season sales showed a marked 40% increase, principally a direct outcome of its quality initiative launched last year.
The survey was conducted with all cybercucina customers placing online orders during the 90 day period ending April 30, 2004.
Cybercucina (which means cyber kitchen" in Italian) is a leading Web based retailer of specialty food and other products, principally from Italy, France and Spain.
For further information visit www.cybercucina.com or phone 800-796-0116
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