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Parents and Kids ‘Sign Up For Fun

Get A Jump Start on Smart With We Sign Videos We Sign Fun Time" and Play Time" Available Direct-To-Video June 15, 2004 From Production Associates

Orange, CA (PRWEB) June 1, 2004 -- Turn young viewers into doers with Play Time and Fun Time, new titles from the highly popular, award-winning We Sign video series, which presents sing-along fun combining American Sign Language (ASL) with music and songs to create a uniquely entertaining, educational and interactive childrens program.

Recommended for children, parents, grandparents, teachers and caregivers, We Sign videos get kids off the sofa and moving to the music and songs while expressing themselves through ASL. Early learners become doers" as they sign and sing-along to the simple lyrics and fun visuals.

Approximately 30 minutes each, Play Time and Fun Time are produced by Production Associates and will be available on VHS June 15, 2004 for a suggested retail price of $14.95 each. Both received The Dove Family Approved Seal, indicating that the videos have been approved by the Foundation Review Board for family viewing. Play Time is recommended for ages 10 months through four years and Fun Time is perfect for ages two and older.

Moms and their children will love sharing time together with Play Time, where a diverse group of kids and moms sign along to a variety of new and classic songs. The popular childhood favorite, Wheels on the Bus," adds to the unique parent-bonding feel of the video as riders on the bus and viewers at home will sign and demonstrate ‘up and down, ‘round and round, and ‘I love you to the lively tune.

Stop, Look and Listen" presents signs for childhood favorites - trucks, trains and cars, and everyday chores and activities like brushing teeth and washing hands are shown in This is the Way." If Youre Happy and You Know It" highlights signs for emotions and Jumping" gets everyone movin and groovin as they learn signs for walking, dancing and laughing.

Fun Time features young children in a colorful setting singing and signing along to lively new and traditional songs that toddlers and preschoolers can learn on their own or with friends. Young ones will learn signs for favorite animals in Old MacDonald Had A Farm," family members in Mama, Im Reading," playground activities in Im Gonna Play" and musical instruments in A Little Song in My Heart." Classics like Row, Row, Row Your Boat" and Oh Where, Oh Where" are made more fun and challenging by additional motions to the music.

By combining easy-to-learn signs from ASL – the fourth most common language in the United States – with a variety of childrens songs, the We Sign series provides physical, visual, verbal, musical, inter- and intrapersonal learning for even the youngest of viewers," says Michael Cash, company president and director of the We Sign video series. Studies show toddlers and preschoolers who have learned to sign show significant gains in vocabulary and language skills, increased memory retention and IQ scores, and develop a real enthusiasm for learning."

There are eleven other titles in the We Sign videos series, which were developed primarily for and widely used within the educational market. Childrens Bookwatch called We Sign: Babies and Toddlers …superbly produced and presented…" and School Library Journal called the video …a fun introduction to American Sign language." The series has won many awards from organizations that recognize the very best in childrens educational and entertaining programs including awards from Parents Guide to Childrens Media, Dr. Toy, Dove Foundation, National Association of Parenting Publications, and Kids First! Two of the We Sign videos, ABC and Babies & Toddlers, also won two Telly Awards and two Crystal Awards of Distinction from the Communicator Awards.

Production Associates plans to release more new interactive We Sign videos in 2005.

Production Associates Inc. is a video/audio production company providing production services as well as products to the national and international markets for over 10 years. Located in Orange California, south of Los Angeles, the companys expertise lies with childrens products, producing such programs as the best selling The Silly Willy Work Out Video, the five-video set Phonemic Awareness, and Confetti," a childrens television pilot for Russia. Among the companys projects currently in production is a documentary about the history of childrens music in North America.

Production Associates is best known for creating and producing the multi-award-winning We Sign video series -- Americas number one selling interactive videos series featuring American Sign Language for children, families and teachers. The company has also produced and released Say Sing & Sign, a sign language series for the institutional market; Learn Spanish Live with Bill Harvey (which sold 100,000 copies), an introduction to speaking Spanish from one of Americas most published language instructors; a number of special interest titles; and six childrens music albums.

For more information about We Sign, please call toll free 1-800-535-8368 or visit www.wesign.com. We Sign videos are available wherever videos are sold and also at local libraries.

Contact:
Andrea Blain
Andrea Blain Public Relations
9750 Crawford Avenue
Skokie, IL 60076
Phone 847-933-9884
Fax 847-673-5836
ablain@aol.com
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Andrea Blain
ANDREA BLAIN PUBLIC RELATIONS INC.
847-933-9884
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