Article on US market entry reveals why barriers to entry are advantages in disguise for UK business'.
SANTA MONICA, CA (PRWEB) June 1, 2004 -— Stephen Esbin, founding Partner of MGSE, announced today the company has released an article titled, "US Market Entry: Why Barriers to Market Entry are Advantages in Disguise." MGSE specializes in developing marketplace evaluations and facilitates US market entry for UK firms.
The article, the first in a planned series, addresses the key business issues of US market entry for small and medium size enterprises (SMEs) based in the UK. The premise of the article takes the view that, "If perception is everything, then it is the complexity of the US market that creates the initial barrier to entry." Mr. Esbin says the article recommends, "that marketers define the US market in terms of the perceptions that outsiders have and identifies the five barriers that clients mention most about the US—market dynamics, size, demographics, distribution and marketing costs."
Mr. Esbin urges marketers to exercise a new level of market curiosity because, "the barriers to market entry that clients often see can be advantages in disguise." The article points out that, "the advantages become apparent because market curiosity often reveals a different result—by reorganizing perspectives, expectations change too. Taking a broad perspective gives latitude to a business' decision making options and expectations."
Mr. Esbin was a speaker at the British American Business Council's (BABC) Transatlantic Business Conference in Birmingham, England. The BABC has over 4000 member companies in the UK and US and is the largest transatlantic trade and investment organization. Esbin said, "The article is based on speeches I gave at two separate international business conferences in the UK. The positive response from conference attendees caught me by surprise which prompted me to write the article." The article's conclusion is that, "It's not what you know about the US market—it's what you can do with what you know when deciding about US market entry."
MGSE, founded in 1999, is based in Santa Monica, California and is a member of the British American Business Council / Los Angeles. The firm, which specializes in developing marketplace evaluations and facilitates market entry, works with small and medium size enterprises in the US, UK and Europe who desire to introduce their products and services to the US market.
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