Former presidents Reagan and Clinton are stealing some of the limelight from the 2004 campaign according to the Global Language Monitor's June PQ Index (Political-sensitivity Quotient).
Danville, CA (PRWEB) June 16, 2004 -- Ronald Reagan holds the top spot in the current Index, while Bill Clinton's 'Memoirs' debut at No. 8.
Paul JJ Payack, President and The WordMan of the Global Language Monitor notes, "This development might prove helpful to the current president, George W. Bush, as it tends to obscure the Abu Ghraib 'abuse/torture' scandal, which has fallen to No. 3 from the No. 1 position in May".
The No. 2 term, economic recovery, is up over 300% for the month as the media are recounting the evidence that the recovery is gaining steam. 'Jobless recovery,' the common rejoinder to 'economic recovery' comes in at No. 9, though at a far slower rate of growth. 'Incuriosity,'
No. 1 in the April Index, continues its dramatic fall and comes in at No. 20 in the June Index.
The PQ Index is a proprietary six-part algorithm that tracks politically sensitive words and phrases in the media and on the Internet. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
The PQ Index is published monthly leading up to the US Presidential Elections on November 2nd, and quarterly thereafter.
June 2004 PQ Index
1. Ronald Reagan
Comment: Once more, the 40th president takes center stage
Factor: The praises ring steady and strong
(Last month: Not Listed.)
2. Economic Recovery
Comment: Surges to the forefront as the evidence mounts
Factor: Up over 300% for the month
(Last Month: Not Listed.)
3. Abuse/Torture
Comment: Abu Ghraib Scandal Bursts upon World Consciousness and Conscience
Factor: Still rising dramatically
(Last Month: No. 1.)
4. Resign/Resignation
Comment: Calls for Rumsfeld's to resign were present BEFORE current crisis.
Factor: Calls to resign not abating
(Last Month: No. 3.)
5. Embedded
Comment: Taking on a life beyond reporting
Factor: Up slightly month over month
(Last Month: No. 11.)
6. Out of the Mainstream
Comment: Used in derision on both sides of the aisle
Factor: More prevalent as debate becomes more strident
(Last Month: NL.)
7. Likeability Bush
Comment: Likeability factor dramatically rising
Factor: Kerry pales in comparison here (see No. 19)
(Last Month: No. 14.)
8. Clinton Memoirs
Comment: The other former president to snare the spotlight
Factor: Clinton's star-power evinced once more
(Last Month: NL.)
9. Jobless Recovery
Comment: Opponents' caveat as the evidence of economic recovery mounts
Factor: Slower growth than No. 2 disheartening to Dem's
(Last Month: NL.)
10. Shock-and-awe
Comment: Media now more shocked than awed
Factor: Slipping from the May PQ Index
(Last Month: No. 8.)
11. Misleader
Comment: A favorite of the anti-Bush faction
Factor: Two thirds of all media usages are linked to Bush
(Last Month: No. 6.)
12. Quagmire Iraq
Comment: Rapidly falling as the turnover approaches
Factor: Originally 'quake-mired' as in California
(Last Month: No. 5.)
13. Steadfast
Comment: Favorite description by W's supporters: steadfast stalwart
Factor: Describes Mr. Bush with increasing frequency
(Last Month: No. 7.)
14. Flip Flop
Comment: Jay Leno best sums up the dilemma: future president would deliver both State of Union, and rebuttal.
Factor: 'Flip flop' still haunting Kerry
(Last Month: No. 2.)
15. War for Oil
Comment: Familiar phrase born one year ago
Factor: Dropping as oil revenue flows into Iraq's coffers
(Last Month: No. 12.)
16. Global Outsourcing
Comment: A real hot button concerning jobs, free trade, and the direction of the economy.
Factor: Evidently a waning of interest here
(Last Month: No. 13.)
17. Rush-to-war
Comment: Sparked the creation of the PQ Index
Factor: Slowly losing steam
(Last Month: No. 9.)
18. Two Americas
Comment: Rick and poor, liberal and NeoCons, etc.
Factor: Not 'resignating' with the American Public as before
(Last Month: No. 10.)
19. Likeability Kerry
Comment: Kerry likeability falling as Bush rises
Factor: Down nearly 15% for the year
(Last Month: No. 14.)
20. Incurious/Incuriosity
Comment: President characterized as 'incurious' by critics; now a number attributed to Reagan
Factor: Continues dramatic fall
(Last Month: No. 4.)
About The Global Language Monitor
The Global Language Monitor documents, analyzes, and tracks the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.
The GLM is supported by a worldwide assemblage of linguists, professional wordsmiths, and bibliophiles to help monitor the latest trends in the evolution (and demise) of language, word usage and word choices, and their impact on the various aspects of culture.
For more information, call 1.925.367.7557, send email to info@LanguageMonitor.com or visit Http://www.LanguageMonitor.com.
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