Early pioneer of Internet-based direct marketing lead generation, Ampere Media LLC, engages The Reid Group to evaluate strategic options.
(PRWEB) July 3, 2004 -- New York-based investment banking firm, The Reid Group LLC, has been engaged by Chicago-based Ampere Media LLC to evaluate strategic options for shareholder value maximization.
Ampere was one of the very first to embrace the Internet's unique and unparalleled power to generate leads, acquire new customers, and create new revenue opportunities for clients. For marketers, the Ampere network offers a high volume, high quality platform to present their offers across a broad audience of Web sites and email distribution channels.
Marketers pay only for the results they achieve on a cost per lead or cost per acquisition basis. For Web site distribution partners, Ampere's network generates high revenues per lead while promoting strong offers from great brands, in graphical formats, that complement the partners' sites and add value for their customers. At the core of Amperes network platform is its proprietary technology and direct marketing approach, which automatically determine on a real-time basis the best marketer offers for promotion on each distribution partner's Web site and in each email sent. The technology is designed to optimize results for Ampere's marketer clients by placing the right offers in front of the right customers, while maximizing revenues for Amperes distribution partners. Ampere's primary offer presentation formats include cross-marketing promotions at the point of registration or other transactional activity on Web sites, online advertising programs, and email marketing campaigns.
Speaking of the engagement, The Reid Group's CEO, Donovan L. Reid said, "Ampere is one of those few Internet companies that has been profitable since its beginning. Few others have the deep expertise and knowledge of the Internet-based direct marketing space that Ampere's leadership possesses. The company has developed a proprietary platform that affords significant operating leverage and revenue capablities. The direct marketing space is a hot one right now and we expect to achieve maximum value for Ampere."
About The Reid Group LLC:
The Reid Group LLC is a New York-based investment banking boutique. The firm specializes in delivering corporate finance, mergers and acquisitions, and strategic and restructuring advisory services to middle-market companies.
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