Consulting firm eXubrio, LLC, Introduces a New Free White Paper on Website Search Engine Optimization (SEO) at its Website, www.exubrio.com
Buffalo, NY (PRWEB) July 6, 2004 -- Buffalo based marketing consultancy eXubrio, LLC, introduces a free white paper on Website Search Engine Optimization (SEO) basics for all companies. The goal of Search Engine Optimization for businesses is to make certain that a prospective customer finds a company's website when he or she is searching for information on a future purchase. Too many companies don't understand how to make their Websites more visible to search engines. "The White Paper, Search Engine Optimization: Maximizing your Website's online presence," explains how to do this in simple terms. The paper also covers the use of pay-per-click search optimization using services like Google AdWords and Overture.
"The new Website SEO white paper covers the basic information companies need to know to make their Websites more effective as sales and business development tools," said Paul McAfee, founder of eXubrio, LLC. "We study search engine results for our clients and often find that even the most important search terms don't find their sites." The white paper is available to read or download for free at http://www.exubrio.com/services/white_papers/SEO/
Smart organizations tie website content and search optimization closely to marketing goals. They integrate their websites with other elements of their marketing communications mix. Often, the marketing plans of many companies don't include sufficient use of their websites. The websites of companies don't effectively communicate their value propositions.
"Grace Lazzara wrote this white paper for us with assistance from Noein, Inc. (www.noein.com)," McAfee said. "Grace provides media relations services for several of our consulting clients, helping our clients communicate professionally while managing tight marketing budgets."
About eXubrio
eXubrio's founder, Paul McAfee, is an innovative leader with a history of increasing clients' revenues. As founder and principal of eXubrio, LLC, Paul brings more than 25 years of executive level sales and marketing experience to client engagements. He has held global executive positions in the USA, England, and Canada. Paul's prior consulting clients include Kodak and Danaher, as well as start-ups such as: SofTrek's Appitat, a hosting company for Oracle-based applications, TelePacific, a telecommunications company; NewMindsets, an e-learning company; Cognigen, a bioinformatics company in the life sciences segment; No Fault Inc., a sports surface company; and Trustfile, a business tax software company.
For eXubrio information, visit http://www.exubrio.com/
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