Mad Media Releases New Action Sport Documentary, "Slammed. Pain is Universal"

"Slammed," an action sport documentary that focuses on the crashes and injuries that athletes have to overcome is being produced and directed by Mad Media, a multidisciplinary marketing and creative firm based out of San Diego.

San Diego, CA (PRWEB) July 15, 2004 -- This 90 minute documentary highlights some of today's most influential athletes "You don't just jump on a skateboard and bluntslide a 15 stair handrail. It takes years of practice and punishment to your body," states Matt Martelli, founder of Mad Media. "Many of the athletes are friends of ours and we have seen first hand the life changing injuries they have overcome to keep riding that would make normal people give up," adds Martelli. "Slammed shows the world how much abuse you have to go through to make a living as an action sports athlete. It's not easy."

Hear the stories behind some of the hardest slams. Surfing pipeline with a giant wave behind and less then 2 feet of water between you and razor sharp coral reef can only be attempted by few people in the world. One missed landing backfliping a motorcycle over a gap means broken bones for sure. Broken bones, busted teeth, fractured ribs, bruised hips, bleeding elbows, and cracked skulls, these guys risk life and limb every day to do what they love. Pain is universal.

Distributed through HART SHARP, the documentary features:
Rick Thorne (BMX),
Dave Mayhew (Skateboarder),
Tyler The Dead King" King (FMX),
Kristian Svitak (Skateboarder),
Randy Goose" Welch (Surfer),
Eric Mchenry (Surfer),
Josh Sleigh (Surfer),
Matt Archibold (Surfer),
Neal Mims (Skateboarder),
Chris Lambert (Skateboarder),
Jesse Merle Jones (Surfer),
Josh Hieno (BMX),
Nate Adams (FMX),
Brian Conely (Surfer),
Todd Richards (Snowboarder),
Jake Brown (Skateboarder) and more.

"Slammed. Pain is Universal"
A Martelli Brothers Film
Produced by Mad Media
Executive producer: Reid Strathern
Domestic sales: Hart Sharp   

We have plenty of photos available for editorial usage of all the participants including both action and still photos. All photos are available already in high resolution digital format. Please call for media kit. For more info check out painisuniversal.com.

Mad Media is a full service marketing and design firm that specializes in marketing to emerging sports and music youth culture. Mad Media offers an extensive choice of creative services from every discipline of design and media including, but not limited to:

• Print Design             
• Identity/Branding
• Public Relations         
• Events
• Web Design             
• Point of Purchase
• Packaging Design          
• Apparel Design
• Photography             
• Video
• Audio             
• Product Placement

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