Every author knows that if they want to sell more books, they need to introduce their book to the media, reviewers, distributors, and bookstores. But knowing what to do is only half the secret to creating a best seller. To truly make their book become a household name, authors need to go from simply knowing what to do to actually implementing a solid book promotion plan.
Hilton Head Island, SC (PRWEB) July 28, 2004 -- Every author knows that if they want to sell more books, they need to introduce their book to the media, reviewers, distributors, and bookstores. But knowing what to do is only half the secret to creating a best seller. To truly make their book become a household name, authors need to go from simply knowing what to do to actually implementing a solid book promotion plan. Step one is to create powerful promotional pieces that effectively market the book. But how can authors make their books marketing materials stand out from the thousands of others received by the media, reviewers, distributors, and bookstores?
Master Writing Coach Dawn Josephson interviewed buyers from major bookstore chains, distribution houses, and top book reviewers to learn what they want to see in a book press kit. She now shares what she learned with fellow authors in her book, Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books (Ground Rules Press, $19.95, ISBN 0-9744966-1-8).
So, what do decision makers want to see in a book press kit? According to Josephson, interviewees unanimously told her, While each kit will vary in complexity, depending on the books subject matter, the overall goal is to highlight what your book is about, why your message is important, who you are as an author, how you will help your readers, and how youre marketing your book." To help authors accomplish precisely that, Josephson details how to create each piece of the books press kit according to the decision makers guidelines so it gets a favorable response. She also includes examples of powerful and effective promotional materials that have helped authors propel their book sales.
Whether youre creating a cover letter, press release, sell sheet, or anything in between, you need to write the promotional prices so they generate interest and show off your books potential," says Josephson. Only then will the media, bookstores, and reviewers take notice of your book. Once these outlets see your book in a positive light, the publicity will spread to the public, which is when your books sales will soar."
Dawn Josephson is a professional speaker, internationally acclaimed author, and the Master Writing Coach. She empowers leaders to master the printed word for enhanced credibility, positioning, and profits. For more information or a review copy of Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books, please call 1-866-372-2636 or send an email to amy@cameopublications.com.
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