SuperiorPromos.com uses its new and improved
(PRWEB) August 3, 2004 -- When Novapulsar.com, a Ft. Lee and New York City web design, marketing, and software development company decided to launch a campaign to turn its customers into repeat buyers, it turned to Superiorpromos.com, an imprinted promotional product provider, for help.
According to Novapulsar President Dan Khasis:
"The proliferation of SPAM blocking software, and random decisions by ISPs to block e-mail based upon keywords, meant that many of our customers were no longer receiving our weekly newsletter that they had signed up for. As a result, repeat sales from existing customers were down almost 25%. We needed a unique way to keep our name in front of these important buyers and decided that an advertising promotional product, personalized with our company name, was the way to go".
Superiorpromos provided Dan with a promotional item catalog and explained that items like a logo pen, personalized shirt, imprinted coffee mug, or any other advertising speciality is like having a
full-time Novapulsar representative at the client's site. They showed him how to use his knowledge of each client to pick a promotional item that would give Novapulsar the most exposure on a client-by-client basis. Since Superiorpromos offers low pricing even for small quantity
orders, it would be cost effective to choose a custom giveaway for each client.
Dan quickly realized that there were literally thousands of promotional products available through Superiorpromos which made choosing a
corporate promotional item easy.
Dan realized that a custom imprinted product works best when it is seen by as many people as possible, so he put some thought into the business
culture of each client. He choose a custom logo golf shirt for the President and the Purchasing Agent of one company that often conducts business on the golf course, and a custom t-shirt for every employee of another company whose 'casual Friday' dress code made this a perfect
customized corporate gift.
Customized frisbees seemed like a perfect choice for another client that provided catered BBQ picnics to corporate clients. He got double
promotional exposure on this one because his client gave the frisbees away to their clients who used them at the picnics. This actually
resulted in new business for Dan from companies that had never heard of him prior to getting the customized frisbees.
Dan got another double-hit from a promotional product idea that used the very common promotional ballpoint pen for a small Credit Union client. They placed the pens in their lobby for customers to use and take home with them.
Novapulsar had a booth reserved for a trade show that was coming up and needed a trade show giveaway. Because Superiorpromos had such low prices on their advertising specialty items, he choose several.
A personalized tote bag would allow trade show attendees to carry around literature and promotional products that they received from other
vendors while acting as a "moving" promotional marketing tool that promoted his company.
Of course he wanted plenty of promotional writing pens on hand so booth visitors could fill a form for a chance to win a promotional clock that
he would be giving away.
He also decided to offer a promotional mug to anyone who made an appointment to have Dan, or his staff, contact them after the show.
That promotion went so well that Dan is already working on a trade show idea for next year.
When Superiorpromos staff followed up with Dan, six months after his first promotional products order, they were not surprised to hear that
Dan's repeat orders from existing customers were nearly back at their old levels, and that he had picked up over a dozen new customers as a
result of simply giving away promotional product advertising specialities.
Do you have a need for a personalized promotional product? Take a lesson from Dan at Novapulsar.com and stop by www.Superiorpromos.com and take a
look through our online promotional item catalog and find a promo product that works for you.
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