SERIOUS USA, Inc., Establishes Premiums and Promotions Department
New York, NY (PRWEB) August 25, 2004 -- SERIOUS USA, Inc. has opened an in-house Premiums and Promotions division. Headed by Casey Archer, SVP, Corporate Sales and Marketing and supported by Brent Smith VP, Premiums and Promotions, this department will cater to the escalating demand for custom-designed cardz that Serious successful licensed trading cardz has generated.
Our CD Cardz are fast being recognized as one of the best and most effective contemporary marketing tools for delivering customized, consumer-targeted content," commented Archer. With the additional ability to then track consumer usage, our cardz generate a calculable return on investment for clients. In addition to this, optional surface scratch fields or unique digital bar codes offer stored monetary value, altogether providing an extremely valuable medium for progressive direct-marketing campaigns in todays crowded market."
Serious has already completed several high profile projects, including on-pack premiums for the DVD launches of movies; The Lord of the Rings: The Two Towers, The Matrix Reloaded and Terminator 3, in addition to a Prince fan club postcard for NPG records. Further exciting commissions are soon to be announced.
Headquartered in New York with offices in London and Singapore, Serious is a privately owned, worldwide publisher of interactive DVD and CD Cardz. Reminiscent in shape to traditional trading cards, the rectangular DVD Cardz hold 570 megabytes and can be played in any standard DVD player including PlayStation2 and Xbox. With up to 80 megabytes of content, all CD Cardz are both Windows and Mac compatible requiring no additional software or installation. A pioneer in ‘21st Century digital collectibles, Serious products are presently being sold at over 40,000 retail outlets worldwide and online at http://www.serious.com. In addition to their current partners at the NFL, NBA, UEFA and Manchester United FC, Serious has produced CD Cardz for New-Line Cinema, Sony Pictures, Columbia Pictures, Warner Brothers Pictures, Miramax Films, Universal Pictures and 20th Century Fox, bringing movie fans some of the hottest Hollywood titles including Spider-Man and The Lord of the Rings.
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