Richard Branson's V2 Records, has enlisted the services of Multimediary; Los Angeles and Portland based entertainment marketing company to procure partners.
(PRWEB) August 30, 2004 -- V2 Records (http://us.v2music.com/site/), world renowned entrepreneur Richard Branson's record label, has enlisted the services of Multimediary (http://www.multimediary.com); Los Angeles and Portland based entertainment marketing company to procure partners for the 2005 Toots and the Maytals with Zap Mama Tour US Tour. Thom King, President of Multimediary, said "We are really honored and excited to be able to work with V2 Records on this Toots and The Maytal Tour. It is an excellent addition to our other tours and shows in that it targets a real hard to reach demographic that the rest of our properties can't reach. I am sure we will have partners lining up to get involved."
The 20-City National Headline tour is scheduled to begin February 2005 extending through the end of March or early April. This is a large club level tour and will be routed through venues that hold 1000-2500. The tour will be supported through aggressive PR campaigns in each market provided by V2 Records, print and radio campaign provided by the concert promoter and promotions with contesting, and on-air interviews provided by the Multimediary, the tour promoter, artist management, and V2 Records.
The Toots and The Maytals (http://tootsandthemaytals.com/toots/) with Zap Mama Tour targets a 20 to 30-ish underground college and urban hipster demographic audience of tastemakers and influencers of peer groups. King added, "This audience can be reached virtually nowhere else." Dan Cohen, Vice President of Marketing for V2 Records said. "The core market for this tour is ‘trustafarians‘- those trust fund college kids who embrace reggae and world music as well as ‘fashionistas‘." This demographic is projected to spend $165 Billion this year. According to a recent Multimediary in-house study, this target demographic will spend $8.5 billion on electronics and computer equipment, $30 billion on eating out and $13 billion on clothing.
Toots Hibbert is one of the true architects of reggae-so much so that "Do the Reggay," a 1968 single by Toots and his group, the Maytals, is credited with giving the genre its name. Classic songs written and recorded by Toots and the Maytals have been covered by the likes of the Clash and the Specials, and the group was featured in reggae's greatest breakthrough event- "The Harder They Come," the 1972 film that became an international sensation. The all-star guests on TRUE LOVE range from legends like Keith Richards, Eric Clapton, and Bonnie Raitt to younger stars including No Doubt, the Roots, and Phish's Trey Anastasio. The caliber of these collaborators reveals the impact that Toots has had on several generations of rockers and rappers, while appearances from reggae icons Bunny Wailer and Marcia Griffiths show the respect granted to the man who might be the music's greatest living vocalist. At the heart of it all is that voice-drenched in soul, rooted in gospel, and still breathtakingly powerful after almost four decades in the spotlight.
Not only will this tour support Toots latest release, but will also support Zap Mama's (http://www.zap-mama.com/) fifth and most recent album which is a true experience in global soul. With help from neo-soul superstar Erykah Badu (on "Bandy Bandy"), hip-hop royalty Common and Talib Kweli (on "Yelling Away"), and other members of the Roots' Philly massive. Zap Mamas record, Ancestry in Progress, further establishes Zap Mama as a main fuse in the continuing musical re-unification of the pan-African Diaspora.
V2 records is the UK's biggest and best independent record label, and is home to Stereophonics, Liberty X, Underworld, Tom Jones, Elbow, Grandaddy, Mercury Rev, Jaimeson, and many more-including The White Stripes, The Datsun, The Crystal Method and Moby in the US. V2 was started by Richard Branson, the English entrepreneur who has created one of Britain's best-known brands, Virgin, and whose wide-ranging business empire (encompassing music, travel, soft drinks, Internet and financial services, mobile phones, bridal wear, clothing, and cosmetics) is reportedly worth $8 billion. Virgin Atlantic Airways, launched in 1984, was Britain's second-largest long hauler in 2001. Virgin Trains operates two major UK rail franchises: West Coast Trains and Cross Country Trains. He was knighted in 1999 for services to entrepreneurship.
Multimediary was founded by Thom King in late 2001 after leaving Clear Channel. King has worked with Virgin Records, Capital Records, MCA Records, Warner Brothers, Universal Records, Lions Gate Films and several other major and independent record labels and entertainment production companies as well as Honda Motor Company, British Petroleum, Snapple Beverage, Brown Forman, LifeStyles Condoms, Miller Beer, Red Bull and literally dozens of other consumer brands.
Multimediary provides Corporate Branded Tours, Event Planning, Management and Planning, Product Placement, and is probably best known for Bonnie Raitt's Green Highway Tour, which was one of their greatest accomplishments. Multimediarys web site can be found http://www.multimediary.com
For more information contact Joni Mitchell at joni_mitchell@multimediary.com.
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