"Tailgatin' with The Clever Cleaver Brothers," a 20-week series of television cooking vignettes starring TV's zaniest celebrity chefs, will kick-off its fourth annual season this week, reaching an estimated 1.3 million viewers weekly in approximately 25% of U. S. television markets.
SAN DIEGO, CA (PRWEB) September 6, 2004 -– With the start of pro-football season this week, televisions zaniest celebrity chefs will kick-off their fourth annual season of Tailgatin with The Clever Cleaver Brothers."
From Atlanta to Detroit, Philadelphia to Phoenix, and a score of other major cities, this 20-week series of TV cooking vignettes will celebrate the American tradition of tailgating. The Clever Cleaver Brothers will offer viewers not only tasty tailgate recipes, but also practical tips for partying both at the stadium and at home.
Airing in local news, sports and pre-game shows in each city, the two-minute vignettes will reach an estimated 1.3 million viewers weekly in approximately 25% of U. S. television markets.
The Clever Cleaver Brothers are Lee N. Gerovitz and Steve Cassarino — professional chefs who turned their love for food and laughter into a unique career as media personalities, cookbook authors, magazine columnists for Barbecue & Beverage," and, as one pundit called them, stand-up chefs."
Regis Philbin says, The Clever Cleaver Brothers arent just clever. Theyre funny and can cook, too." Leeza Gibbons notes, Anything these guys do promises to be fun." And Emmy Magazine" adds, Theyre what you might get if Martin and Lewis graduated from The Cordon Bleu."
Working without fancy equipment, costly pots and pans or gourmet gadgets, The Clever Cleaver Brothers are known as the peoples chefs — thanks not only to their easy-to-prepare, yet elegant recipes, but also their entertaining and light-hearted style.
Graduates of Johnson & Wales College of Culinary Arts, Lee and Steve followed diverse paths after graduation. Steve studied under master chefs in London and Paris. His career took him from assignments as head chef on a Monte Carlo yacht to executive chef of the Melbourne Hotel in Brisbane, Australia. Lee pursued a corporate culinary career as a chef at Nashvilles Opryland Hotel, an instructor for the National Restaurant Association and the menu development manager for Jack-In-The-Box restaurants.
Several years later, after their paths crossed unexpectedly while jogging on the beach in San Diego, they decided to produce a video cookbook for beginners. Despite a lack of on-camera experience, their video was an overnight success — generating not only publicity and sales, but also their own local television series.
Today, these culinary cut-ups have become regulars on the TV guest circuit with appearances on The Tonight Show starring Jay Leno," Live! with Regis," Fox & Friends," Entertainment Tonight" and many other shows. Their syndicated TV cooking series Kitchen Cut-Ups!" has been broadcast in over 50 countries in five languages.
Lee and Steve also take their cooking show on the road for live appearances at casinos, corporate events, fairs, festivals and theatres. Their appearances have included such diverse venues as the Mandalay Bay Resort & Casino in Las Vegas, the Sheboygan, Wisc., Bratwurst Festival and the Eastern States Exposition, the New England states fair in West Springfield, Mass.
More information on The Clever Cleaver Brothers and their tailgating TV series is available on their official website www.clevercleaver.com .
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