BeattiesPortal.com now ranked in top ten listings as a Wholesale Department Store" provides the everyday user, whos time is precious, superior One Stop Shopping & superior Real Time Services such as: Weather, Sports, News, Directions, Yellow Book and Google. In addition to servicing the public, it will provide Credit Card Banks a way to Activate" Dormant Credit Cards.
(PRWEB) September 17, 2004 -- BeattiesPortal.com, a subsidiary of Beatties Bargain Barn, includes an online Wholesale Department Store" with over 2 million name brand products at the users fingertips. All purchased tax free and fully discounted prices. It also provides the everyday user with superior Real Time Services. Services include Weather, Sports, News, Directions, Yellow Book, Google, Lottery and Financial Services. All for the person whos time is precious.
Beatties Portal is dedicated to bringing its users the lowest prices in the industry on over two million brand name product sand to providing superior online, real time service. Beatties Portal provides everday products for everyday living plus exclusive member services such as valet service all designed to save members time and money.
In addition to servicing the world's general public, Beatties Portal (the Company) is a service provider that will provide to Credit Card Banks a better, faster and cheaper way of increasing credit card revenue. Beatties Portal, Inc.(BPI) offers a family of programs to create and maintain profitable activity in bank credit card accounts.Beatties Portal will offer three programs. Activate, Stimulate and Dedicate". All programs have high synergy and very low overhead. The Company's three service offerings will rapidly create hundreds of thousands of member-shoppers. Each service offering targets a large market of consumer members. The Activate program creates and sustains activity on existing dormant accounts and active cardholder accounts.
Traditionally the banks have considered credit cards to be dormant when several months have gone by without any cardholder activity (Over 40 million now exist). Therefore not generating revenue for the bank. The Stimulate and Dedicate programs create new active accounts on a large scale. These programs perform by saving the cardholder members substantial amount of money when they buy current quality name brand products offered by BPI at distributor cost. Depending on the program selected, the monthly membership fee may be paid by the member, the credit card bank, or both. Three focus group meetings conducted by JRP Marketing Research Services and marketing efforts with several large credit card banks to support and validate the business plan.
Credit card banks have spent billions of marketing and sales dollars to develop tens of millions of credit worthy cardholder accounts. As these credit card markets have matured, these banks have spent increasingly greater amounts to develop new accounts. And, as a result of these intense marketing efforts, many cardholders have opened multiple accounts and have several credit cards that are not being used.
In response to this maturing market and the numbers of dormant accounts, the credit card banks have launched incentive programs to sell new accounts and to encourage cardholder activity to produce increased merchant fees and interest income. These programs are frequently costly and often have only marginal success.
BPI has launched Activate, a cost effective program" to create substantial durable activity on dormant cardholder accounts. With a low-cost monthly membership, paid by either the bank or the member or both, the cardholder can shop on the BPI Internet catalog and get the dependably lowest prices.
With the Beatties Portal Activate Partner Program, a bank can activate millions of dormant accounts for just the shared cost of their ongoing direct mail or telemarketing contacts. The immense costs of the activation incentives currently in use are saved with the result of enhanced profitability for these Credit Card Banks. Profits will also increase from increased merchant and interest fees.
In the future BPI will launch sister offerings Stimulate and Dedicate. Stimulate will be sold to credit card banks as a differentiating direct sales tool for selling active new credit card accounts.
The Beatties Portal Stimulate program gives affinity group members or customers the opportunity to purchase quality current name-brand products at the lowest cost, and the use of free everyday services in real time.
The Beatties Portal Stimulate program allows these organizations and service companies to offer a new and valuable feature to recruit and retain members or accounts. The result is that affinity marketers can generate increased membership and activity with very little incremental cost.
Dedicate will be sold to employers and credit card banks to provide a valuable employee benefit and to again provide the credit card banks with active new accounts on a large scale. In our high employment economy, many large employers face special employee retention and loyalty challenges. Frequently, the employers' only available response has been costly wage or benefits enhancements. Employers are faced with spending large portions of their profits or losing critical qualified employees. Recruiting and hiring costs for replacements are astronomical.
The Beatties Portal Dedicate program allows employers to offer a valuable benefit at very low cost. With Dedicate employers can make it possible for their employees to purchase quality current name-brand products at the lowest cost, and to have free everyday services in real time.
Beatties Portal is projecting the Activate program to be released in the summer of 2005, with Stimulate and Dedicate following in six month intervals.
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