PressurePro TPMS Marketing Program Targets North American, Europe and Asian Trade Fairs.
Kansas City, MO (PRWEB) September 21, 2004 -- PressurePro Tire Systems Inc. announced the launch of their comprehensive marketing program that includes participation at some of the leading industry trade shows in North America, Europe and Asia. In conjunction with its distributors and dealers, PressurePro is showcasing the company's complete product line of tire monitoring systems at these major international events.
Gayland Johnson, V/P Sales for PressurePro said, "PressurePro is exhibiting its innovative tire monitoring products at the most successful trade shows in North America, Europe and Asia this fall. These trade fairs have evolved into international marketing events that play an invaluable role in expanding new product awareness and achieving sales performance."
The first of these events took place last week and involved the North American recreational vehicle market. Sponsored by the Family Motor Coach Association (FMCA), the 72nd International Convention was held in Redmond, Oregon and attracted 20,000 attendees in more than 4,500 motor homes. The North American recreational vehicle market has eagerly endorsed tire monitoring systems and visitors to this annual event showed high interest in PressurePro products as evidenced by strong sales and crowds at the PressurePro booths.
PressurePro distributors are scheduled for the Intermot Show, September 15 - 19th in Munich, Germany. Intermot is the world's leading trade fair devoted entirely to the motorcycle industry with over 1,000 international exhibitors in over one million square feet of exhibition space. More than 150,000 visitors are expected from 80 different countries. PressurePro will be showcasing the company's upcoming innovative motorcycle product at this major event.
Concurrently, PressurePro representatives will attend Automechanika in Frankfurt, Germany September 14 - 19th. Automechanika is recognized as the most popular international trade fair for the automobile aftermarket and original equipment market with 70% of its 4,000 exhibitors and 40% of the expected 150,000 visitors originating from other countries. PressurePro, in conjunction with its distributors, will prominently display its new passenger car systems at Automechanika 2004.
About PressurePro Tire Pressure Monitoring Systems:
PressurePro develops and markets proprietary tire pressure monitoring systems for the global automotive and transportation industries. The U.S. Government, through the TREAD Act, has legislated that new passenger vehicles must be equipped with tire monitoring systems beginning with a phased implementation in 2005. PressurePro is a leader in the rapidly emerging TPMS market. The company's vision is to become the preeminent provider of wireless sensing and control systems for vehicles worldwide. Incorporated in 1991, PressurePro, a division of Advantage Enterprises, Inc has offices in North America, Europe and Asia.
Additional information on PressurePro can be found on the website www.advantagepressurepro.com or by contacting
Advantage PressurePro
Joseph Haddy – Marketing Manager
205 West Wall Street
Harrisonville, Mo. 64701
Iowa. Tel: 319-298-0121
Mo. Tel: 816-887-3505
Toll Free: 800-959-3505
E-mail: jhaddy@advantagepressurepro.com
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