Viewpoint Creative recently completed design and animation for the acclaimed HBO Sports program, 9 Innings from Ground Zero", a documentary revealing how baseball & the New York Yankees brought relief to a traumatized, post-9/11 nation. The work includes opening title sequences for the documentary, as well as, title cards and logo design for the networks promotional campaign.
(PRWEB) September 18, 2004 -- Viewpoint Creative recently completed design and animation for the acclaimed HBO Sports program, 9 Innings from Ground Zero", a documentary revealing how baseball & the New York Yankees brought relief to a traumatized, post-9/11 nation. The work includes opening title sequences for the documentary, as well as, title cards and logo design for the networks promotional campaign.
Emotional, arresting, and direct, thats what HBO was looking for. Its what the subject matter called for," said Viewpoint Creative Designer, Matt Naboshek.
To achieve their goal, Viewpoint took iconic imagery from Ground Zero" and blended them with classic images of baseball and Yankee Stadium. These images, in turn, were combined with typography and an ethereal element of settling dust – the dust of falling buildings, of lingering sorrow and enduring memories.
Naboshek comments, It reminds you that there was a game, a team and a city that never gave up."
9 Innings from Ground Zero" is currently airing on HBO.
Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include Showtime, HBO, Discovery Networks, ESPN, Travel Channel, DIRECTV, FX, SciFi Channel, PBS, Court TV and History Channel International.
For more information contact Amy Coblenz at 781/449-5858 or acoblenz@viewpointcreative.com. Also, visit the website at www.viewpointcreative.com.
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